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Building leading brands! in a social world!
The World has become social.!
is the 2nd most visited site in the world! 516M users!
is the most popular site in P.R.! 1.25M users!
The most attractive consumers live on !
Women seek to express their identity on!
Users continue to spend more time socializing!
Users continue to spend more time socializing!
Leading brands need to be friends with their consumers! 1997! 2010! .COM!
How can brands successfully exploit social mediaʼs! powerful networking capabilities to engage consumers? !
Key strategic components for success on Facebook! Make all of your Brandʼs marketing communications
 social and sharable " Enrich your customerʼs offline retail experience
 with social connections and location based offers " Fan Pages allow us to build a community 
 of brand ambassadors" Promotional Applications on Facebook are a 
 powerful viral vehicle to engage users "
Experience and share the Web with your 
 Facebook friends!
Experience and share the Web with your 
 Facebook friends!
Experience and share the Web with your 
 Facebook friends!
Social Networking has been the biggest driver ! of mobile app usage!
Who, What, When, and Now...Where! Places!
Who, What, When, and Now...Where!
Key strategic components for success on Facebook! Make all of your Brandʼs marketing communications
 social and sharable " Enrich your customerʼs offline retail experience
 with social connections and location based offers " Fan Pages allow us to build a community 
 of brand ambassadors" Promotional Applications on Facebook are a 
 powerful viral vehicle to engage users "
Brand Fans are more likely to buy and recommend
Brand Fans have an average value of $136.38
How much are Facebook “Shares” worth? $2.52!
Consumers are now the media.! Empowered with viral tools to spread experiences! Active 18-34 FB users have +500 friends*! *Source: “Sobrevive las Justas con Coca-Cola” Facebook promotion!
How much are you spending on ! your Fans?!
How can we create a thriving 
 community of Brand Fans?!
Why do we socialize on ?!
Why do we socialize on ?!
Malta Polar leads the category with the largest network of Fans! Estimated Value of Malta Polarʼs Fan Base: $966,661!
20th Century Fox leads the category with the largest network of Fans! Estimated Value of 20th Century Foxʼs Fan Base: $2,434,110!
Campaña de Social Ads- Predators (7/14 – 8/2):! 17M impresiones / 11,406 clicks!
ATH leads the category with the largest network of Fans!
Gasolina leads the category with the largest network of Fans! Estimated Value of Gasolinaʼs Fan Base: $7,184,225!
Users become brand ambassadors for Gasolina!
Forma tu Junte con Gasolina has become a social media property for the Brand! Facebook Promotion Results:! •  9,388 Juntes were created! •  17,603 active users! •  9,969 votes were casted! •  4.5M Newsfeed impressions! •  147,700 application views!
Taco Maker lidera su categoría con la base más grande de Fans! Estimated Value of Taco Makerʼs Fan Base: $7,011,978* ! *Valor promedio de Fan: $136.38
 Fuente: “What Brand Fans are Worth?”, http://www3.emarketer.com/Article.aspx?R=1007761 !
Taco Maker Promotion on!
Taco Maker Promotion on!
Taco Maker Promotion on!
Taco Maker Promotion on!
Taco Maker Promotion on!
Taco Maker Promotion on!
How can we continue to grow our! relationship with Fans?!
Client" Wall Post Theme" Taco Maker! Lunch Invite!
Client" Wall Post Theme" Taco Maker! Dinner Invite!
Client" Wall Post Theme" Taco Maker! Dinner Invite!
Taco Maker reports positive organic growth! ! Aug 2010 vs. Aug 2009: 7.6% increase points!
The brand with the most Fans wins.!
Questions?!
Gracias,! !rafael@chatagency.com! !facebook.com/chatagency! !http://twitter.com/chatagency! !787.360.1622!

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Chat Social Media

  • 1. Building leading brands! in a social world!
  • 2. The World has become social.!
  • 3.
  • 4.
  • 5. is the 2nd most visited site in the world! 516M users!
  • 6. is the most popular site in P.R.! 1.25M users!
  • 7. The most attractive consumers live on !
  • 8. Women seek to express their identity on!
  • 9. Users continue to spend more time socializing!
  • 10. Users continue to spend more time socializing!
  • 11. Leading brands need to be friends with their consumers! 1997! 2010! .COM!
  • 12. How can brands successfully exploit social mediaʼs! powerful networking capabilities to engage consumers? !
  • 13. Key strategic components for success on Facebook! Make all of your Brandʼs marketing communications
 social and sharable " Enrich your customerʼs offline retail experience
 with social connections and location based offers " Fan Pages allow us to build a community 
 of brand ambassadors" Promotional Applications on Facebook are a 
 powerful viral vehicle to engage users "
  • 14. Experience and share the Web with your 
 Facebook friends!
  • 15. Experience and share the Web with your 
 Facebook friends!
  • 16. Experience and share the Web with your 
 Facebook friends!
  • 17. Social Networking has been the biggest driver ! of mobile app usage!
  • 18. Who, What, When, and Now...Where! Places!
  • 19. Who, What, When, and Now...Where!
  • 20. Key strategic components for success on Facebook! Make all of your Brandʼs marketing communications
 social and sharable " Enrich your customerʼs offline retail experience
 with social connections and location based offers " Fan Pages allow us to build a community 
 of brand ambassadors" Promotional Applications on Facebook are a 
 powerful viral vehicle to engage users "
  • 21. Brand Fans are more likely to buy and recommend
  • 22. Brand Fans have an average value of $136.38
  • 23. How much are Facebook “Shares” worth? $2.52!
  • 24. Consumers are now the media.! Empowered with viral tools to spread experiences! Active 18-34 FB users have +500 friends*! *Source: “Sobrevive las Justas con Coca-Cola” Facebook promotion!
  • 25. How much are you spending on ! your Fans?!
  • 26. How can we create a thriving 
 community of Brand Fans?!
  • 27. Why do we socialize on ?!
  • 28. Why do we socialize on ?!
  • 29. Malta Polar leads the category with the largest network of Fans! Estimated Value of Malta Polarʼs Fan Base: $966,661!
  • 30.
  • 31.
  • 32.
  • 33. 20th Century Fox leads the category with the largest network of Fans! Estimated Value of 20th Century Foxʼs Fan Base: $2,434,110!
  • 34. Campaña de Social Ads- Predators (7/14 – 8/2):! 17M impresiones / 11,406 clicks!
  • 35.
  • 36.
  • 37. ATH leads the category with the largest network of Fans!
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Gasolina leads the category with the largest network of Fans! Estimated Value of Gasolinaʼs Fan Base: $7,184,225!
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. Users become brand ambassadors for Gasolina!
  • 53.
  • 54.
  • 55.
  • 56. Forma tu Junte con Gasolina has become a social media property for the Brand! Facebook Promotion Results:! •  9,388 Juntes were created! •  17,603 active users! •  9,969 votes were casted! •  4.5M Newsfeed impressions! •  147,700 application views!
  • 57. Taco Maker lidera su categoría con la base más grande de Fans! Estimated Value of Taco Makerʼs Fan Base: $7,011,978* ! *Valor promedio de Fan: $136.38
 Fuente: “What Brand Fans are Worth?”, http://www3.emarketer.com/Article.aspx?R=1007761 !
  • 58.
  • 59.
  • 60.
  • 67. How can we continue to grow our! relationship with Fans?!
  • 68.
  • 69.
  • 70. Client" Wall Post Theme" Taco Maker! Lunch Invite!
  • 71. Client" Wall Post Theme" Taco Maker! Dinner Invite!
  • 72. Client" Wall Post Theme" Taco Maker! Dinner Invite!
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. Taco Maker reports positive organic growth! ! Aug 2010 vs. Aug 2009: 7.6% increase points!
  • 83. The brand with the most Fans wins.!
  • 85. Gracias,! !rafael@chatagency.com! !facebook.com/chatagency! !http://twitter.com/chatagency! !787.360.1622!