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What about Web Vitality #5 key facts
All companies have up and down periods during their activity #1 Up & down
Wrong times :( #1 Up & down
Clust, Alapage, Lycos …
#1 Up & down Good times ;)
Google, Facebook, Twitter…
All these companies have one point in common : the care care about their users ’  feedback #1 Up & down
« The effectiveness does not depend on the size of the business but the professionalism of the men who compose it » (Didier Mériaux, French good guy !) #2 Best ideas could come from      your team !
Regarding their positions, all your team members are naturraly awake around their  know-how #2 Best ideas could come from      your team !
By example, Google employees have 20% freetime job to work on personal projects More about brand-utility ? #2 Best ideas could come from      your team !
#3 You are not  alone  on the market   OMG !! Gosh, I ’ m not the only one company to provide this service
#3 You are not  alone  on the market   OMG !! What ’ s the difference between my offer and an other one ?
#3 You are not  alone  on the market   OMG !! What are my customers ’  needs and how  to satisfy them?
#3 You are not  alone  on the market   OMG !! Are you sure to listen the feedback of my customers ?
#3 You are not  alone  on the market   OMG !! Are my partners the good ones?
Regarding your objectives, you have to select a suitable tool ! #4 Tools to reach your objectives
Visibility Ads, SEO, SEM, optin,…  #4 Tools to reach your objectives
Acquiring mailing, games, clic factory,…  #4 Tools to reach your objectives
User experience design, usibility, user testing…  #4 Tools to reach your objectives
Engage conversation feedback platform, FanPage Facebook, Twitter …  #4 Tools to reach your objectives
#5 So What is Web Vitality ? Webmarketing ≠ Webvitality Strategic marketing Performance analysis Traffic acquiring Loyalty } Results of marketing campaign + Perception of your identity & loyalty by fans or users
#5 So What is Web Vitality ? The expression of ideas and on the internet ! resources which allow you to increase your identity and your visibility
L ’expérience utilisateur To go further… Damien Anfroy  – 29 years old / DAWA Agency MA Usability and webdesign  2003  - CANADA World Wide Product Manager Tom ’ s Guide & Tom ’ s Hardware (2006-2009) Founder of DAWA (since  Februar 2010) Blog :  http://blog.dawa.fr   www.facebook.com/agencedawa   Twitter : @DamienAnfroy

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What about Webvitality ?

  • 1. What about Web Vitality #5 key facts
  • 2. All companies have up and down periods during their activity #1 Up & down
  • 3. Wrong times :( #1 Up & down
  • 5. #1 Up & down Good times ;)
  • 7. All these companies have one point in common : the care care about their users ’ feedback #1 Up & down
  • 8. « The effectiveness does not depend on the size of the business but the professionalism of the men who compose it » (Didier Mériaux, French good guy !) #2 Best ideas could come from your team !
  • 9. Regarding their positions, all your team members are naturraly awake around their know-how #2 Best ideas could come from your team !
  • 10. By example, Google employees have 20% freetime job to work on personal projects More about brand-utility ? #2 Best ideas could come from your team !
  • 11. #3 You are not alone on the market OMG !! Gosh, I ’ m not the only one company to provide this service
  • 12. #3 You are not alone on the market OMG !! What ’ s the difference between my offer and an other one ?
  • 13. #3 You are not alone on the market OMG !! What are my customers ’ needs and how to satisfy them?
  • 14. #3 You are not alone on the market OMG !! Are you sure to listen the feedback of my customers ?
  • 15. #3 You are not alone on the market OMG !! Are my partners the good ones?
  • 16. Regarding your objectives, you have to select a suitable tool ! #4 Tools to reach your objectives
  • 17. Visibility Ads, SEO, SEM, optin,… #4 Tools to reach your objectives
  • 18. Acquiring mailing, games, clic factory,… #4 Tools to reach your objectives
  • 19. User experience design, usibility, user testing… #4 Tools to reach your objectives
  • 20. Engage conversation feedback platform, FanPage Facebook, Twitter … #4 Tools to reach your objectives
  • 21. #5 So What is Web Vitality ? Webmarketing ≠ Webvitality Strategic marketing Performance analysis Traffic acquiring Loyalty } Results of marketing campaign + Perception of your identity & loyalty by fans or users
  • 22. #5 So What is Web Vitality ? The expression of ideas and on the internet ! resources which allow you to increase your identity and your visibility
  • 23. L ’expérience utilisateur To go further… Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 - CANADA World Wide Product Manager Tom ’ s Guide & Tom ’ s Hardware (2006-2009) Founder of DAWA (since Februar 2010) Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy