The document provides a history and overview of the International Press Telecommunications Council (IPTC), an organization established in 1965 to serve as a lobbying group for the news industry. It discusses the standards and formats IPTC has developed over the decades to facilitate the exchange of news content, including text exchange formats from the 1970s, multimedia formats from the 1980s, and XML-based formats from the 2000s. These standards include NewsML, EventsML, SportsML, and controlled vocabularies and metadata standards for photos. The document promotes IPTC's latest news on linking data on the Semantic Web.