5 affordable ways nonprofits can use mobile

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Around the world, mobile technology has revolutionized how nonprofit, community, and advocacy groups provide information and services to meet vital needs and empower underserved communities. Learn some ways that US nonprofits can deploy mobile tools and strategies to enhance their programs and achieve their goals… on a budget. Delivered 7/26 at Social Media for Nonprofits, Silicon Valley: http://socialmedia4nonprofits.org/sv/

Tecnologia Negócios

5 Affordable Ways
Nonproﬁts Can Use
Mobile Technology

Amy Gahran
Amy@Gahran.com

@agahran

Contentious.com

75% of total US population
has a cell phone.
(or: 1 for every person 18 & over)

ZeroDivide paper:
Funding Mobile Strategies
for Social Impact

Bit.ly/FundingMobile

If you believe the hype...

Most cell phones look like this

Over half of all U.S. cell phones are

NOT SMARTPHONES!

(yes, still.)

The future is here; it’s just
not evenly distributed yet.

Inclusive mobile strategy
• Serves feature phones & smartphones
• Includes texting and mobile web
• Not tied completely to one platform or app

“Affordable” mobile
...for who?

Cheap to offer.
Free/cheap to use.

1. Mobile landing page(s):
Google sites: FREE
Bit.ly/gMobileSites

4. Teach people how to
use their cell phones

Knight Digital Media Center
article on VozMob &
community mobile training

Bit.ly/TeachMobileSkills

5. SMS text messaging
• Works with any cell phone
• Catch: Carrier messaging charges.
“Free” = unreliable
• Broadcast: Announcements, alerts,
info, reminders
• Interactive: Polling

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5 affordable ways nonprofits can use mobile

1. 5 Affordable Ways Nonproﬁts Can Use Mobile Technology

2. Amy Gahran Amy@Gahran.com @agahran Contentious.com

3. 75% of total US population has a cell phone. (or: 1 for every person 18 & over)

4. ZeroDivide paper: Funding Mobile Strategies for Social Impact Bit.ly/FundingMobile

5. If you believe the hype... Most cell phones look like this

6. Feature phones

7. Over half of all U.S. cell phones are NOT SMARTPHONES! (yes, still.)

8. The future is here; it’s just not evenly distributed yet.

9. Inclusive mobile strategy • Serves feature phones & smartphones • Includes texting and mobile web • Not tied completely to one platform or app

10. “Affordable” mobile ...for who? Cheap to offer. Free/cheap to use.

11. 1. Mobile landing page(s): Google sites: FREE Bit.ly/gMobileSites

12.

13. 2. Tumblr: FREE

14. 3. Crowdsourcing via Social Media

15.

16.

17. 4. Teach people how to use their cell phones

18. Knight Digital Media Center article on VozMob & community mobile training Bit.ly/TeachMobileSkills

19. 5. SMS text messaging • Works with any cell phone • Catch: Carrier messaging charges. “Free” = unreliable • Broadcast: Announcements, alerts, info, reminders • Interactive: Polling

20.

21. Textmarks.com Free trial

22. Textmarks.com

23. What? No Apps?

24. ZeroDivide paper: Funding Mobile Strategies for Social Impact Bit.ly/FundingMobile

5 affordable ways nonprofits can use mobile

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