The document discusses branding strategies for interior designers. It provides tips on developing a personal brand through establishing an online presence via a portfolio website and social media platforms. This allows designers to be found online, stay relevant in their field, and engage with others in their industry. The document also stresses the importance of networking through industry organizations to build connections and gain career opportunities and advice. Ultimately, developing a strong personal brand founded on commitment and delivery of promised quality work can help interior designers succeed.

1. The Brand of You
for interior designers

2. The Brand of You
“I’m passionate about design,
writing and people.”
Jenny Schrank
Principal
PushPoint Marketing

3. The Brand of You
Aga Artka
Founder
Aga Artka Interior Design
“It all started with a dream.”

4. EDUCATION
CREATIVITY
PASSION

5. State of the
Industry

6. The Brand of You
State of Construction
Data obtained from Bureau of Labor Statistics
CES Highlights
8,500
8,000
7,500
7,000
6,500
6,000
5,500
5,000
Employment in construction
January 2003–October 2014
Seasonally adjusted, in thousands
October 2014 Level: 6,095
OTM Change: 12
Construction
“Employment in construction continued to trend upward in October (+12,000), bringing the current 12-month
net job gain to 231,000.
Employment in trend upward in October current 12-month Within the sector, specialty trade contractors in October (+10,000), 81,000 over the year.
4,500
Jan-03 Jan-05 Jan-07 Jan-09 Jan-11 Jan-13
Bureau of Labor Statistics, Current Employment Statistics survey, November 07, 2014.
Shaded area represents recession as denoted by the National Bureau of Economic Research.
Most recent 2 months of data are preliminary.
* denotes significance.
Release

7. The Brand of You
Interior Designers by Years of Experience
Similarly, whatever their age, nearly one-quarter of designers are emerging professionals with fewer than experience. Less than half (45 percent) of interior designers are seasoned professionals in the industry (Exhibit Exhibit 13: Interior Designers by Years of Experience
21%
Emerging Professionals
(0-5 years’ experience)
EDUCATION
40%
Mid-Careerists
(6-15 years’ experience)
39%
Seasoned Professionals
(16+ years’ experience)
Source: U.S. Bureau of Labor Statistics and internal ASID survey, 2013.

8. The Brand of You
Projected increase in US Employment
PROJECTED GROWTH IN
INTERIOR DESIGN EMPLOYMENT
Between 2012-2022
Exhibit 1: Projected Increase in U.S. Employment Between 2012 and 2022 growth As shown in Exhibit 1, total employment growth for interior designers is expected to outpace the average for “all occupations”
through 2022.
ASID INTERIOR DESIGN BILLINGS INDEX
REMAINS POSITIVE
At the onset of the recession in 2008, ASID began
conducting periodic surveys of its members to gauge
how their practices were being affected by the changing
Billings Index (IDBI) measures increases (or decreases)
in billings monthly (current month vs. previous month)
based on responses from a panel of ASID members in sole
positive
and Southeast),
result in more
and corporate
additional financial
management may opt
searching for a more
design industry
designers and
housing-boom levels.
market, and in
holds promise
field in 2014,
and modest.
momentum,
improvement.
and will remain
in office-using
returned to its pre-recession
complicate the
Source: Employment Projections program, U.S. Department of Labor, U.S. Bureau of Labor Statistics

9. The Brand of You

10. Why do you buy certain brands?
The Brand of You
Promise
Story
Look
Personality
Attributes
Price
Need

11. Why should a personal have a brand?
The Brand of You
Promise
Story
Look
Personality
Attributes
Price
Need

12. Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
Number of Interior Design Students Enrolled
The Brand of You design programs has
2011, slightly more
with a bachelor’s or
Exhibit 15). Females
bachelor’s degree
a master’s degree.
Year Bachelor’s Degree Master’s Degree Total 2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
PAGE 24
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
Exhibit 16: Number of Interior Design Students Enrolled by Year
Source: Data from CIDA.
Degrees
4,563
4,619
4,503
4,681
4,274
3,595
3,139
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
Interior design programs are housed within a variety of
academic schools, colleges and departments. About one
in three (36 percent) of the 177 Council for Interior Design
Accreditation (CIDA)-accredited programs is housed in an
interior design department. Most commonly, interior design
is considered one of a group of disciplines concerned with
examining the interaction between human beings and
their environments and/or the study of the fabrication
of material goods; a subset of architecture, construction
and/or planning; or an applied art or type of commercial
design, along with graphic design and merchandising
PAGE 23
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 23
displays. In art schools, interior design in the curriculum as a subset of the fine the decorative or visual arts.
The number of graduates of interior design remained relatively flat since 2008. In 2011, than 4,500 total students graduated with master’s degree in interior design (Exhibit make up 92 percent of those earning a and 87 percent of those graduating with Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
PAGE 23
displays. In art schools, interior design usually is situated
in the curriculum as a subset of the fine arts, along with
the decorative or visual arts.
The number of graduates of interior design programs has
remained relatively flat since 2008. In 2011, slightly more
than 4,500 total students graduated with a bachelor’s or
master’s degree in interior design (Exhibit 15). Females
make up 92 percent of those earning a bachelor’s degree
and 87 percent of those graduating with a master’s degree.
Exhibit 15: Interior Design Graduates by Year
Source: Data from National Center for Education Statistics, U.S. Department of Education.
CIDA reports that some 21,458 full- and 16). This figure is down from a high in 2011 education has contracted. According to the Exhibit 16: Number of Interior Design Source: Data from CIDA.
Year Bachelor’s Degree Master’s Degree Total Degrees
2011 4,205 358 4,563
2010 4,314 305 4,619
2009 4,234 269 4,503
2008 4,430 251 4,681
2007 4,030 244 4,274
2006 3,367 228 3,595
2005 2,951 188 3,139

13. What makes you different
• graphic software knowledge
• photography skills
• advanced design software skills
• social media understanding and
applicable experience
• reliable team member
• writing/communications skills
• task-oriented drive
• sales-driven personality
• business acumen
The Brand of You

14. A brand is
a connection,
a relationship,
a promise.
- from our book

15. The Brand of You
Step1:
Connect
Step 2:
Build relationships
Step 3:
Deliver on the promise

16. Marketing
The Brand of You
- In Person -

17. NETWORK
NETWORK
NETWORK

18. Your career ASID
www.asidwi.org
IIDA
www.iidawi.org
WGBA
www.wgba.org
NKBA
www.nkbawi.org

19. Your career
Connect with others
- LinkedIn profile
1. Professional headshot
2. Optimize your headline
3. Update your
experience & summary
4. Build connections
5. Gain & give
recommendations

20. People
hire
people,
not
portfolios.
- from our book

21. Marketing
The Brand of You
- Online -

22. Online presence
- digital portfolio
The Brand of You

23. Online presence
- digital portfolio
The Brand of You

24. Online presence
- portfolio website
Your career

25. Online presence
- social platforms
Your career

26. Online presence
- social platforms
Your career

27. Online presence
- social platforms
Your career

28. Having an online presence allows you to….
The Brand of You
Be seen and be found
Stay relevant
Show your creativity
Gain access
to information
Engage
Grow your reach

29. “There is a difference between
interest and commitment. When
you’re interested in doing something,
you do it only when it’s convenient .
When you’re committed to something,
you accept no excuses, only results.”
- Kenneth Blanchard

30. QUESTIONS

31. GOOD
LUCK
Jenny S. Schrank
p: 414/405-3011
jschrank@pushpointmarketing.com
Aga Artka
p:414/213-4218
contactme@agaartka.com