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Web 2010 – Ten Trends Defining Your Future

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As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online. Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)

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Web: 2010 Discover the 10 Trends Defining Your Business Future JayBerkowitz TenGoldenRules.com
Web: 2010 Discover the 10 Trends Defining Your Business Future * What innovations are driving success? * Top social media websites for business? * What is the future for Google and who is poised to challenge their market presence? * How can you use the internet to build your personal brand? * How do you make money in Social Media? * How do you Twitter? Do I need a Long Tail? What’s a PeoplePond? * http://presentation.tengoldenrules.com
 
 
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Web: 2010 Discover the 10 Strategies Defining Your Future
Strategy #1 Micro Communications
We take our news in small ‘bites’ RSS Subscription
Micro Communications - Twitter
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
@MissionPie ,[object Object],[object Object]
Micro Marketing
 
 
The Three E’s - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/Iconic88
Strategy #1 Micro Communications ,[object Object],[object Object],[object Object]
Virtualization
Virtualization
Training in Second Life
ErinBlaskie – Virtual Assistant
GoToMeeting – Virtual Meetings
Guru – Virtual Employees
Date.com – Virtual Dating
Strategy #2 Virtualization ,[object Object],[object Object],[object Object]
Free! #3
 
Free Music - RadioHead
Podcasts!!! FREE on iTunes
 
83,794 Links to the Site Alexa Rank 26,826 Google Page Rank 6/10 SEO Quake Toolbar
1,440 pages indexed or ‘read’ by Google Alexa Rank 19,587 Google Page Rank 8/10 SEO Quake Toolbar
1,367 Links to the Site Google Page Rank 4/10 SEO Quake Toolbar
155 Links to the Site Google Page Rank 3/10 SEO Quake Toolbar
Compete.com
 
SpyFu
Strategy #3 Free! ,[object Object],[object Object],[object Object]
Strategy #4 Social Search
 
Social Search Search.Twitter.com
 
 
 
Brett Hurt CEO
 
Strategy #4 - Social Search ,[object Object],[object Object],[object Object],[object Object]
Strategy #5Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
 
 
 
 
 
 
 
Strategy #5 Customer Service as the New Marketing Department ,[object Object],[object Object],[object Object]
Strategy #6 Disintermediation – Part 2
 
 
HARO – HelpAReporterOut.com
Sample HARO Media Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #6 Disintermediation – Part II ,[object Object],[object Object],[object Object]
Strategy #7
Zygna - $40 Million
 
 
 
 
 
 
 
 
Widgetbox
Blog Widget Created to Serve Headlines Blidget’
Strategy #7 Super Widgetization ,[object Object],[object Object],[object Object]
Video!
 
Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
TubeMogul – Distribute to 14+ Sites with Great Reporting
Strategy #8 - Video! ,[object Object],[object Object],[object Object]
Strategy #9 Personal Brand!
“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Chris Brogan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Missy Ward winner of the ShareASale Pay It Forward Award!
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PeoplePond.com and Google Profiles
Strategy #9 Build Your Personal Brand ,[object Object],[object Object],[object Object]
 
an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word "semantics" itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)
Tim Berners-Lee ,[object Object]
Did you mean…
THAT IS A LOT OF DATA
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web: 2010: The 10 Strategies Defining Your Business Future
What is TenGoldenRules.com?
What is TenGoldenRules.com? Affiliate Program Management
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
What is TenGoldenRules.com? Blogs
What is TenGoldenRules.com? Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

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