The document outlines 10 strategies for generating revenue through social media platforms such as blogs, podcasts, YouTube, Facebook and Twitter in an ethical manner. The strategies are: 1) Make lots of friends on social media, 2) Aggregate and curate content to create value for producers and users, 3) Create great, high-quality content, 4) Monetize blogs and content through ads, affiliates and info products, 5) Engage in micro-selling and promotions, 6) Leverage video content, 7) Use customer service as a marketing tool, 8) Develop apps to make social media use easier, 9) Promote products and services through free content and engagement, and 10) Create an online community.