This document discusses effective strategies for lobbying and influencing government policymaking. It provides background on Wright Andrews and Bennet Kelley, who have extensive experience in government affairs. It then offers tips for lobbying including being informed, prepared, brief, factual, courteous, and following up. The document also emphasizes understanding the issues from the policymakers' perspective and framing them in terms of economic impacts and jobs.

1. Make an Impact in Governmental Affairs Wright Andrews Bennet Kelley

4. Clippings

5. Getting Past the “L” Word

6. Lobbyist

7. Spot the Lobbyist

8. Two Cautionary Tales What happens in Washington stays near Vegas. The tale of the cookie that was a spy.

12. Measuring Internet Players’ DC Clout

14. Lobby/PAC Expenditures 2003-2008 AT&T - $80MM Microsoft - $18MM Amazon, eBay Google Yahoo Combined $10.6MM Average $9.2MM

16. War is Politics by Other Means – Carl von Clausewitz Lobbying is Business by Other Means – Bennet Kelley

17. Political Actions, Business Consequences

22. #11: Don’t Assume They Understand Your Business What do you think of Affiliate Marketing?

24. Make it Simple

28. Questions?

29. Wright Andrews Butera & Andrews 1301 Pennsylvania Ave., NW, Suite 500 Washington, DC 20004 Phone: 202-347-6875 Fax: 202-347-6876 [email_address] www.butera-andrews.com Bennet Kelley Internet Law Center 100 Wilshire Blvd, Suite 950 Santa Monica, CA 90401 Phone: 310-452-0401 Fax: 702-924-8740 [email_address] www.internetlawcenter.net Santa Monica Washington South Carolina