1. How to Quadruple Revenue Using Existing Traffic Mike Allen, Chief Executive Shopper, Shopping-Bargains Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond Tim Kerber, CEO, MemberGate Solutions (Moderator)
2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
3. Increase Conversion Tips for Increasing Converting Visitors into Customers Jennifer Ward www.eboveandbeyond.com
4. Increase Conversion Don’t force commitment : Let your buyers ‘buy’ as a guest Don’t Keep Secrets : Make your return policy and your shipping charge easy to find Test, test, test …. and test again!
5. Clear Costly Clutter Keep it simple : Don’t cram everything you sell into the ‘store window’ Show Them The Way : Navigation is a roadmap, not a puzzle A Quick Read : Present content in outline format not as an essay
6. Make More Money Don’t Ignore Them : Keep in touch with your buyers What Else do They Need : Leverage cross sell and upsell opportunities based on purchase Have a Strong Offer : Give them something they can’t get anywhere else
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8. 7 Ways to Make More Money by Mike Allen, Chief Executive Shopper, Shopping-Bargains with Tim Kerber, CEO, MemberGate Solutions (Moderator) Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond
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20. 5 Quick Tips to Skyrocket Your Revenues Tim Ash - CEO @tim_ash Affiliate Summit West 2011 Las Vegas - January 8, 2012
48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Notas do Editor
Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
What are you supposed to do on this page? Common issues: Spend precious time deciding what to do Get confused and frustrated The Fix: “ Call-to-action” should be clear & draw the eye Placement of call-to-action should be “above-the-fold” Competing calls-to-action should be de-emphasized
What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
Is the information you are asking for absolutely necessary to complete the current transaction ? Common Issues: Unnecessary fields Info not needed until later Requires supporting info that is not readily available The Fix: Ask only for absolutely-required information Collect additional information at a later date Shorten labels and unclutter form layout
What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
Do you really expect me to read all of this? Common issues: No much text in paragraph style No clear hierarchy or flow Inappropriate level of detail for a landing page The Fix: Use clear headlines and headings Put important stuff first – write in “inverted pyramid” style Do not write in complete sentences - use short bullet lists Ruthlessly edit and shorten your text
Does your landing page keep the promise that your upstream traffic sources make? Common issues: Page title does not match user intent No access to the info promised Difficult to find ad-related content on page The Fix: Repeat the ad-text or keywords on your page Provide clear access to information from the ad
Title matches search term Promise of relevant expert reviews Trusted source of information
No direct access to promised info! Desired action is paid subscription.
Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
Example – Trust Indicators
Example – Trust Indicators
Original page Email special-offer landing page Sins committed: Unclear call to action Visual distractions Too much text Lack of trust symbols
Reworked landing page after SiteTuners Express Review
AttentionWizard.com - before
AttentionWizard.com - after
Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
Example – Trust Indicators
Example – Trust Indicators
Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: