Affiliate manager primer covering the ins and outs of developing the right merchant mindset for an amazing affiliate program.

1. Developing the Right
Merchant Mindset
Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

2. What is an Affiliate Marketing Program?
An affiliate marketing program is a
contractual agreement between an
affiliate and a merchant.
The goal is to acquire targeted
traffic, new customers, generate sales
leads, and/or sell products.

3. Managing a Virtual Sales Team
Affiliates work when they want
and for whom they want.
Once you understand this concept,
you are on your way to building
successful, long lasting, profitable
relationships.

4. Managing a Virtual Sales Team
 Affiliates can not be fired, they are not your employees
 Affiliates do not work for you, they work along with you
 Affiliates have no fixed work hours, no time requirements
 Affiliates have no fear of loss of compensation or sick days
 Affiliates have more work than they hours in the day
 Affiliates don’t need you, you need them
 Affiliate’s most important asset and ROI is TIME
 Merchant’s most important asset and ROI is TRUST
 Build the relationships, the sales will follow

5. What does it take to manage a successful
affiliate marketing program?
 Merchant’s Mindset  Creative Inventory
 Affiliate’s First Impression  Maximizing Link Performance
 Program Information  Clear Call to Action
 Registration / Application  Deep Linking
 Approval Letter  Keep Links in Context
 Rejection Letter  Tools of the Trade
 Creating Links, Make it Simple  Link Options
 What is in it for the Affiliate?  Commission Structure Flexibility
 Commission Rate  Affiliate Relationship
 Return Days  Trust Factor

6. Why You Need to Become an Affiliate Marketer
A successful merchant, affiliate manager has
first hand experience as an affiliate and is
able to help partners improve conversions,
drive traffic and motivate them.
How can you guide or help someone with a
problem if you know nothing about what they
are doing, going through or talking about?

7. Thank You For Your Time
Any Questions or Comments?