Affiliates Under Fire: Next Steps, Best Practices
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Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/state law enforcement actions. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Compliance Tom Cohn, Partner, LeClair Ryan
![Endorsements and Claims in Social Media and Affiliate Marketing: FTC Guides & Enforcement Affiliate Summit West, Las Vegas, NV January 9, 2012 Thomas A. Cohn, LeClair Ryan LLC [email_address] www.leclairryan.com](https://image.slidesharecdn.com/6b-affiliates-under-fire-next-steps-best-practices-120112082151-phpapp01/85/Affiliates-Under-Fire-Next-Steps-Best-Practices-1-320.jpg)
![Bloggers [and other Affiliates] Beware: FTC Warns, Then Fires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Affiliates Under Fire: Next Steps, Best Practices
- 1. Endorsements and Claims in Social Media and Affiliate Marketing: FTC Guides & Enforcement Affiliate Summit West, Las Vegas, NV January 9, 2012 Thomas A. Cohn, LeClair Ryan LLC [email_address] www.leclairryan.com
- 11. FTC Actions vs. Affiliate Marketers, Exhibit to FTC Investigator’s Declaration
Notas do Editor
- You’ve all seen these “farticles,” or fake news articles, before! But FTC finally educated itself on this type of deceptive content published by affiliates, as well as “flogs,” fake blogs, and other fake content that affiliates have used to drive traffic to Internet marketers.
- Again, you’ve seen how this process works, because you live it every day – what’s new here, is that FTC last year educated itself on how the process works, and explained it to the federal courts in the course of its first 10 cases brought against affiliate marketers for deceptive practices in violation of the FTC Act!
- Defendants allegedly collected more than $25 million from consumers.
- Will FTC bring more cases against affiliates, or others? Will FTC include similar prohibitions in its future cases? Stay tuned!