Strategies for Marketing to Women
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3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Marketing Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc) Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
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Strategies for Marketing to Women
- 1. Affiliate Summit East 2010 Strategies for Marketing to Women Tricia Meyer, MeyerTech, LLC Kristin Kinsey, MadHatter Consulting, Inc. Laura Parvey-Connors, Vanns, Inc. Kim Salvino (Moderator), buy.at
- 3. What Women Are Buying (Tricia)
- 4. Content and Layout (Laura)
- 6. Page Title Goes Here
- 8. American women control $7 billion in annual online spending *
- 9. “Women represent the largest market opportunity in the world.” *** Unicast, June 2010 ** Harvard Business Review, September 2009
- 10. Consumer Spending Worldwide (Harvard Business Review, Sep. 2009)
- 12. 66% PCs
- 13. 92% Vacations
- 14. 80% Healthcare
- 15. 65% New Cars
- 17. 93% Food
- 18. 93 % OTC Pharmaceuticals*Marketing to Women Conference
- 20. Third Trimester: Stoves, Cars, Homes (Big Ticket Items)
- 21. Baby: Video Cameras, Laptops, Webcams, Cameras (Sharing)
- 22. Toddler: Roku, Roomba, Car MP3 Players (Household)
- 23. Big Kid: PSP, Wii Fit, Xbox, Portable DVD Players (Entertainment)BabyCenter 21st Century Mom™: Tech Mom Report
- 25. Nintendo Wii Fit
- 26. HDTV
- 27. Blu-Ray
- 28. External hard drive/Back-up
- 29. iPhone
- 30. HD Digital Camcorder
- 31. Portable DVD player
- 32. Garmin/GPS
- 33. Digital cameraBabyCenter 21st Century Mom™: Tech Mom Report
- 35. Average number of sales transactions per female member: 2.7
- 36. Average number of sales transactions per male member: 0.4
- 37. Top merchants for both male and female sales: Best Buy, eBay, Kohls, Quill, Shoebuy, Target, Walmart
- 38. Top female merchants: drugstore.com, iTunes, Barnes & Noble, Old Navy, QVC, Snapfish
- 40. Pink Painting - The Dodge LaFemme “By Special Appointment to Her Majesty... the American Woman." Produced in 1955 and 1956
- 41. “Shrink it and pink it” -- is limiting and stereotypical
- 43. How is this going to make my life more meaningful?
- 44. How is this going to save me time?
- 45. Tailor your design to her
- 47. Tell the whole story
- 48. Sell the lifestyle, then the product
- 49. Think about a woman’s lifecycle
- 50. Single, married, pregnant, mother, grandmother
- 51. Show real people
- 52. Authenticity
- 53. Think about how it makes her feel
- 55. Full 3D-HD 1920 x 1080p
- 56. 16:9 Widescreen Aspect Ratio
- 57. 240Hz
- 58. Samsung web apps
- 59. Real Black filter
- 60. 4 HDMI / 2 USB
- 62. Social Networking Kristin Kinsey
- 64. 72% of those Women, log in at least one time per day.
- 65. 53% log in multiple times per day.* SheSpeaks Second Annual Media Study October 2009
- 66. Women Dominate the Space!
- 67. 50%of Women online, have purchased a product because of something they read on a Social Networking Site. Became a Fan of a Product or Brand Commented About Products Actually Purchased a Product Viewed an Interesting Piece of News that I Only Learned About on the Social Networking Site Joined a Group for a Product or Brand Bought a Product with a Coupon Code Found on Facebook or Twitter Learned About a New Product Posted a Coupon Code * SheSpeaks Second Annual Media Study October 2009
- 69. From other women LIKE THEM.
- 71. The truth. The whole Truth, and nothing but the truth.
- 72. Facebook, YouTube, and Blogging, OH MY!
- 74. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Strategies for Marketing to W...
Notas do Editor
- Poll: Q&A for Strategies for Marketing to W... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTUxNzg4MDY4MgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.