This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Helping merchants understand the potential barriers with EMEA (Europe, the Middle East and Africa) affiliates and how to over come those barriers when starting an EMEA affiliate program.

1. LAUNCHING AN EMEA AFFILIATE
PROGRAM
Why it’s invaluable……

2. INTRODUCTION
 KC Motamedy
 Experience: Affiliate and Email Program Manager
for cleverbridge, 5 years. Working in Online
Marketing for 9 years. (SEM, PPC, Lead Gen)
 Likes: Large Displacement Motors, Cycling, and
Camping

3. OPPORTUNITY
 What's the right size affiliate program?
 What’s the standard EMEA affiliate program size?
 What are the key next steps?
 Communication
 Seasonality
 Approach

5. COMMUNICATION
 Language of
Communication
 Google Translate?
 Type of
Communication
 Phone Call
 What works?
 Email
 What's Preferred?

6. SEASONALITY
 Different Countries / Different Opportunities
 21 Days of Christmas
 Value of a Santa Hat?
 Understanding Culture
 The proper way to communicate?

7. APPROACH
 2 Pronged Approach
 Affiliates
 Identify top selling countries
 Top Affiliates in those countries
 SEO
 Product Localization
 Title Tags, Meta Description, URL Pages
 Why?

8. THANK YOU!
 Who has the first question?
 Contact information
 motamedy@cleverbridge.com
 Twitter: @KCmotamedy