This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: SEO Chad H. Pollitt, Director of Social Media and Search Marketing, Kuno Creative (Twitter @CPollittIU)

1. Content MarketingThe Inbound Recipe for Success Twitter: #ASE11_CM

2. Introduction Chad H. Pollitt Certified HubSpot Partner Internet Marketing Masters Certification, University of San Francisco Former Marketing Manager for Facebook TabSite Over $10 Million in tracked ROI for SEO Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne @CPollittIU - #ASE11_CM

3. Agenda Content Marketing What Why Empirical Data SEO Social Media How Recap Q & A @CPollittIU - #ASE11_CM

4. Content MarketingWhat is it? @CPollittIU - #ASE11_CM

5. Content MarketingWhat is it? @CPollittIU - #ASE11_CM

6. Content MarketingWhat is it? @CPollittIU - #ASE11_CM

7. Content MarketingWhat is it? @CPollittIU - #ASE11_CM

8. Content MarketingWhat is it? @CPollittIU - #ASE11_CM

9. Content MarketingWhat is it? Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership. @CPollittIU - #ASE11_CM

10. Content MarketingCreation and Sharing of Content Types of Content Advanced Content Blog Content/Website Content Videos/Webinars Podcasts/Audio Images/Infographics Widgets, Plugins, Apps Slide Presentations Press Releases @CPollittIU - #ASE11_CM

11. Content MarketingCreation and Sharing of Content People only go to the Internet for TWO reasons To Solve a Problem To be Entertained @CPollittIU - #ASE11_CM

12. Content MarketingAssets Created for Content Marketing Problem Specific Information Entertaining Thought Leadership @CPollittIU - #ASE11_CM

13. @CPollittIU - #ASE11_CM Content Marketing – Why should I care? Filling the top of the funnel

14. Content Marketing2-3 blogs/month @CPollittIU - #ASE11_CM

15. Content Marketing12 blogs/month @CPollittIU - #ASE11_CM

16. Content Marketing12 blogs/month @CPollittIU - #ASE11_CM

17. Content Marketing21 blogs/month @CPollittIU - #ASE11_CM

18. Content Marketing28 blogs/month @CPollittIU - #ASE11_CM

19. Content MarketingWhat happens when you stop? @CPollittIU - #ASE11_CM

20. Search Engine Optimization (SEO) Google’s Webmaster Guidelines recommends: “If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” In other words, publish unique problem solving content. @CPollittIU - #ASE11_CM

21. Search Engine Optimization (SEO) Google Panda/Farmer – Google’s recent algorithm update was designed specifically to reward those webmasters which follow their value-added content recommendations. @CPollittIU - #ASE11_CM

22. Search Engine Optimization (SEO)2011 Search Engine Ranking Factors Report Inbound Links 42% SERP Impact Keyword Usage (URL/On-page) 26% SERP Impact Social Media 7% SERP Impact Brand Popularity 7% SERP Impact Content Marketing has an 82% SERP Impact @CPollittIU - #ASE11_CM

23. Search Engine Optimization (SEO) A.B.O. Always Be Optimizing @CPollittIU - #ASE11_CM

24. Social Media Content Distribution Channel Allows for Content to be Easily Shared and Discussed Build a Community Become a “Thought Leader” @CPollittIU - #ASE11_CM

25. Social Media @CPollittIU - #ASE11_CM

29. Blogging is the Push-Foundation of the Infrastructure

35. No Follow LinksFOLLOW

37. Duplicate Content Comments from Google

38. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

40. How Much Content? Repurpose Invite Guest Bloggers Hire Freelance Writers User Generated Content Bring in an Agency @CPollittIU - #ASE11_CM

41. Social Media – SpamSocial Media Content Distribution Formula 1/3rd Your Content 1/3rd Other’s Content 1/3rd Conversation @CPollittIU - #ASE11_CM

42. What to do Next? Commit to Content for 6 – 12 months Identify Content Authors Create a Publishing Schedule A.B.O. – Always Be Optimizing Create a Social Media Infrastructure Distribute Content Engage Share Your Expertise – Help People Monitor Analytics Have FUN!!! @CPollittIU - #ASE11_CM

43. Recap Content Marketing What Why Empirical Data SEO Social Media How @CPollittIU - #ASE11_CM

44. Social Media & SEO Cheat Sheets Download at: facebook.com/kunocreative @CPollittIU - #ASE11_CM

45. Questions & Answers Slides Posted at: KunoCreative.com/blog @CPollittIU - #ASE11_CM