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7 Conversion
Killers(And How You Can Avoid Them)
@mercertweets #PMS14
Who Am
I?• Chris Mercer
• Conversions
Consultant
• Co-Creator Of:
@mercertweets #PMS14
1) Fonts
• Less Is More
• What Does Your
Font Shout?
• Size Does Matter
@mercertweets #PMS14
Example
• Our videos are simple, quick, and easy!
• Our videos are simple, quick, and easy!
•
@mercertweets #PMS14
2)
Focus•What’s The Goal?
•Watch The Nav
•Location, Location,
Location
@mercertweets #PMS14
Example
@mercertweets #PMS14
3)
Social•Connect
(Where It Makes
Sense)
•Interact
(Where You Have
A Presence)
@mercertweets #PMS14
Example
@mercertweets #PMS14
4) Layout
•Different
Reading Styles
•Whitespace
•What’s The
Flow?
@mercertweets #PMS14
Example
@mercertweets #PMS14
5)
Mobile
•You’re All Thumbs
•You’re Also Fingers
@mercertweets #PMS14
Example
@mercertweets #PMS14
6)
Images
•Do Your Images
Help Or Hurt?
•The “Eyes” Have It!
@mercertweets #PMS14
Example
@mercertweets #PMS14
7)
Authority•Reviews
•Security Badges
•Press Logos
@mercertweets #PMS14
Example
@mercertweets #PMS14
@mercertweets #PMS14
The Ultimate Conversions
Cure
@mercertweets #PMS14
Questions?
• mercer@seriouslysimplemarketing.com
• @mercertweets
• chrismerceronline
(Facebook/LinkedIn/G+)
@mercertweets #PMS14

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7 Conversions Killers (and How You Can Avoid Them)