Social Media Marketing for Affiliates
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Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Media Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator) Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson) Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)
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Social Media Marketing for Affiliates
- 12. Digg
- 14. StumbleUpon
- 16. Fark
- 19. Scalable Social Content How to cut costs by 80% and spend more time on the beach…
- 24. Outsourcing Tools Remote Workers Local or US Workers Docs and Collaboration
- 28. How To Create the Assembly Line Step 1: Break it Down Research Writing Editing Writer
- 29. How To Create the Assembly Line Step 2: Hire Researcher: $1/hr Writer $5/hr Editor: $7/hr
- 30. How To Create the Assembly Line Step 3: Training Research Writing Editing
- 31. How To Create the Assembly Line Step 4: Manage
- 32. How To Create the Assembly Line Step 5: Step Away
- 33. How To Create the Assembly Line: The Results Researcher ($2) Writer($5) Editor ($3) Traditional Writer: $100 = 4 articles/week Outsourced Writing: $100 = ~8-10 articles/week $10 $25
- 34. How To Create the Assembly Line: The Results Researcher Writer Editor Traditional Writer: $100 = 4 articles/week Outsourced Writing: More Scalable
- 35. Alternatives http://demandmedia.com/studios http://blueglass.com/products http://associatedcontent.com
- 36. How to cut costs by 80% and spend more time on the beach…
- 42. Know your meme • What's everyone obsessing about? • Don't take yourself too seriously • Meme mashups
- 43. You can never go wrong with bacon
- 44. Auto-tune + double rainbow
- 45. Appeal to nostalgia • Everything not so old is new again • Know your audience
- 46. Muppets meet the Internet
- 47. Top films of the 1990s
- 48. How-to / instructional • Keep it simple • Illustrate it • Things people WANT to know
- 49. How to photograph children
- 50. How to pay off $14,330 in 20 months
- 51. Current events • Be fast • Be accurate • Be prepared
- 52. Congress passes historic health care reform
- 53. The infographic • Source it • Allow others to embed
- 55. A Visual Guide to Deflation
- 56. Strange / offbeat • Hyperbole • “ -est” - Strangest, happiest, biggest, smallest
- 58. The sites • Different audiences • Different traffic Digg Reddit StumbleUpon
- 59. • Be pithy • Be funny • Be smart
Notas do Editor
- Low-value tasks: : research, QA, development, administration, customer service, info@ emails lots of time working IN the business
- High-value tasks: marketing, partnerships, networking, biz dev, strategy
- DIY does not save you $$ when YOU (see Rich Dad Poor Dad, Tim Ferriss) Is there of higher value I could be spending my One man show doesn’t scale– YOU may be what is holding your business back. What’s to stop them from learning my business model and replicating it? Does the McDonald’s cashier go on to open a Burger King?
- Divide job into smallest discrete tasks for assembly line: Ideas, research, writing, editing, publishing WHY DO THIS? Cheaper. Highest paid workers are maximizing time on highest skilled tasks More scalable and multi-threaded. One cog drops out, only part of the machine breaks
- Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
- Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
- Watch handoffs to make sure machine is running smoothly and workers understand what is expected. Watch for bottlenecks: some RWs will be more utilized than others due to existing workload or nature of assignment.
- Be available for questions, and check in periodically to make sure the wheels haven’t come off… But once you’re satisfied that the machine is working, let the workers do their job. EMPOWER YOUR RWS. (see Tim Ferriss). At first they will come to you whenever any decision big or small needs to be made. Encourage them to work together to find a solution, while keeping you in the loop.
- Your results may vary! $2 – 2 hours of research
- Your results may vary!
- Your results may vary!
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