Direct traffic refers to website visitors who arrive without clicking a link from another site. The document discusses how direct traffic can be amplified through content strategies and technology to build mindshare and tribal buzz around a product. This tribal buzz then creates a feedback loop of repeat purchases and persistent cash flows. The key is designing content and messages that are relevant, unique, and actionable for the target tribe. Practical direct traffic channels mentioned include classified ads, printed guides, conversations, radio/podcast appearances, and books/magazines. Meetup.com is highlighted as a way to build relationships and speaking opportunities within focused interest groups.

1. Direct Traffic Magic
Back Story – 2003
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Kennedy - $30,000/1000 people/week.
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My List - $300/1000 people/week.
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Direct Traffic Magic born when I ran these numbers.

2. What's Direct Traffic?
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Technically: In Analytics, Direct Traffic
Has No Referring Link.
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Practically: Conversation - Amplified +
Bona Fide + Buzzified
− Amplified - Content Strategies + Tech.
− Bona Fide - Authentic + Valuable.
− Buzzified - Tribe Buzz – You/Product.

3. Direct Traffic Sources
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Ad Cloaking, Email Embedded Links,
Browser Bar Input.
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Our Focus is Browser Bar Input
From Brand Traction.
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Rumor - IP Tracking Determines
Real or Fake Direct Traffic.

4. What's Exciting About Direct Traffic?
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Mindshare Management - Tribal Buzz
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Optimal Buyer Cashflow
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Escape the SEO Shell Game

5. Mindshare Management – Tribal Buzz
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Attract, Capture & Keep Top of Mind.
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Cloaked Gravity Well/Marketing Funnel.
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Baffle Competitors for Low or No Competition.

6. Optimal Buyer Cashflow
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The Ultimate Cashflow Feedback Loop
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Tribal Buzz Creates Repurchase Persistence.
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Repurchase Persistence Creates More Tribal Buzz.

7. SEO Shell Game
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Determine Working SEO + Tool Around It.
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Spammers Exploit It + Google Does Algo Change.
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Your Money Zeros + You Start All Over Again.

8. Direct Traffic Side Effects
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To Google, Direct Traffic Indicates True Value.
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Google PPC Slap Avoision
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Google Index Drop Avoision.
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Google Algo Change Friendly.
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Google Human Reviewer Friendly.

9. Direct Traffic Excels at Tribe Building
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3 Types of Buyers.
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Each Has Pros/Cons.
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Design + Choose Your Buyers Well.

10. Customers – One Night Stands
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Price Centric.
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Burn Hours of Time + Gallons of Gas to save $1.
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Fast Cash.
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Low Profit. Small Ticket.
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Single Sales. High Return Rate.

11. Clients - Courtships
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Value Centric.
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Use You to Curate Value, to Save Their Time.
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Slower Cash
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Higher Profit. Medium/Large Ticket
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Repeat Sales. Low Return Rate.

12. Kin/Tribe - Marriages
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Joint Venture Partners.
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High Profit Centric.
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Client Perks + Long Cycle, Persistent Cashflows.
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Parallel Sales.

13. Direct Traffic Design Guide
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Gnosis – Know Thyself + Your True Calling.
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Destiny Design Guide
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Content Design Template – Writing + Speaking.

14. Message Design Template
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What you say.
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How you say, what you say.
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How long and how often you say it.
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Determine speed + magnitude of your outcome.
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Accelerants - Time, Tech, Money.
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Accelerants only speed up destiny.

15. Content Design Checklist
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Brain Candy: Unique. Entertaining.
Edutaining. Actionable.
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Tribe Relevant: Narrow. Concise.
Stripped of Cruft + Fluff.
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Psychoactive: Creates State Change, Gravity +
Stickiness.
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Implementation: Requires Little Time, Money,
Energy or Expertise.

16. Practical Direct Traffic Channels
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Classified Ads - IP Range Spread
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Refrigerator Magnets, Laminated
How To Guides For Top of Mind.
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Conversations, Networking Introductions.
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Radio/Television/Podcast Spots + Interviews.
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Physical Books, E-Books & Print Magazines.
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Leverage Video Theft: Watermarks + Google Alerts
+ Obfuscated Blog Comments.

17. Meetup.com Special Example
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Cut Through Noise – Accessing Highly Qualified
Pre-Focused Groups.
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Practice Your Craft - Writing & Speaking.
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Rapid Tribe Building - Attract, Capture & Keep Kin.

18. Meetup.com 101
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Phase 1: Attend: Build Relationship with
Organizers + Attendees.
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Phase 2: Speak: Leverages Your Phase 1
Relationships Into Speaking Engagements.
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Phase 3: Organize: Your Own Groups.

19. Additional Resources
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Questions? Be in touch.
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Join Inside Track Party to Track My Adventures.
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Time for Questions?