How-To Guide on Affiliate Retention Techniques

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Understand what drives affiliate migration between merchants and see the best proven ways to turn that around. See how to pump energy to inactive affiliates and make them sell.

Marketing

Affiliate Retention Techniques:
How-To Guide
Cristian Miculi – Sr. Manager, Affiliate Services

3
Why affiliates stop promoting merchants
Top 5 things to monitor
Conversion
rate
Tracking
Payouts &
Incentives
Tools &
Resources
Relationship

4
1. Offer relevant tools for affiliates
2. Monitor sales trends for affiliates & shopping
cart performance
a. Priority 0: improve CR for top affiliates
b. Priority 1: improve CR for long tail affiliates
c. Priority 2: improve CR for top traffic senders
3. Make sure there are no tracking leaks.
1. Help affiliates convert better
Actively monitor affiliates and shopping cart performance

5
2. Reward performance – tiers, incentives
Motivate the ones that can make the difference
Put your screenshot here

6
Actions
Special payout of 75% per sale vs. default 60%
Custom version for Incredimail users with special
discounted pricing to penetrate US market.
Special affiliates commission for Incredimail.
Exclusive email and holidays campaigns for Incredmail
users to increase adoption.
3. Build awareness through paid opportunities
IObit partnership with Incredimail
Put your screenshot here
Results
60%+ of affiliate volumes of Iobit were generated by
Incredimail during the first 6 months
Source: Avangate

7
1. Exclusive vanity coupons for top coupon
affiliates
2. Special SEM terms on proven PPC affiliates
3. Co-branded landing pages
4. Free samples of products, free subscriptions
for evaluation, free giveaways
4. Get affiliates the tools they need
Custom resources for top affiliates

8
1. Establish regular mass communication
2. Contact your top affiliates individually
3. Meet affiliates at industry events
4. Invite affiliates to your company’s schmoozing
events
5. Send your affiliates holidays gifts and cards
5. Build relationships with your affiliates
Communicate with them, meet them
Source: AffStat 2013 Report

9
Communicate with your affiliates – build relationships, understand how they work.
Activate latent affiliates – increase your retention pool.
Offer affiliates what they need to generate sales for you.
Motivate best performers – give them extra value.
Check your competitors on a regular basis.
Key Takeaways
Keep affiliate satisfied with promoting your products

Avangate B.V.
Amsterdam, The Netherlands
Tel: +31 20 890 8080
Avangate Inc.
Redwood Shores CA., USA
Tel: (650) 249 - 5280
info@avangate.com info@avangate.com
Thank you
Cristian Miculi
+1 650 249-5280 ext. 4645
cm@avangate.com
linkedin.com/in/cristimiculipop

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How-To Guide on Affiliate Retention Techniques

1. Affiliate Retention Techniques: How-To Guide Cristian Miculi – Sr. Manager, Affiliate Services

2. 2 Retention Campaigns – Do You Do This?

3. 3 Why affiliates stop promoting merchants Top 5 things to monitor Conversion rate Tracking Payouts & Incentives Tools & Resources Relationship

4. 4 1. Offer relevant tools for affiliates 2. Monitor sales trends for affiliates & shopping cart performance a. Priority 0: improve CR for top affiliates b. Priority 1: improve CR for long tail affiliates c. Priority 2: improve CR for top traffic senders 3. Make sure there are no tracking leaks. 1. Help affiliates convert better Actively monitor affiliates and shopping cart performance

5. 5 2. Reward performance – tiers, incentives Motivate the ones that can make the difference Put your screenshot here

6. 6 Actions Special payout of 75% per sale vs. default 60% Custom version for Incredimail users with special discounted pricing to penetrate US market. Special affiliates commission for Incredimail. Exclusive email and holidays campaigns for Incredmail users to increase adoption. 3. Build awareness through paid opportunities IObit partnership with Incredimail Put your screenshot here Results 60%+ of affiliate volumes of Iobit were generated by Incredimail during the first 6 months Source: Avangate

7. 7 1. Exclusive vanity coupons for top coupon affiliates 2. Special SEM terms on proven PPC affiliates 3. Co-branded landing pages 4. Free samples of products, free subscriptions for evaluation, free giveaways 4. Get affiliates the tools they need Custom resources for top affiliates

8. 8 1. Establish regular mass communication 2. Contact your top affiliates individually 3. Meet affiliates at industry events 4. Invite affiliates to your company’s schmoozing events 5. Send your affiliates holidays gifts and cards 5. Build relationships with your affiliates Communicate with them, meet them Source: AffStat 2013 Report

9. 9 Communicate with your affiliates – build relationships, understand how they work. Activate latent affiliates – increase your retention pool. Offer affiliates what they need to generate sales for you. Motivate best performers – give them extra value. Check your competitors on a regular basis. Key Takeaways Keep affiliate satisfied with promoting your products

10. Avangate B.V. Amsterdam, The Netherlands Tel: +31 20 890 8080 Avangate Inc. Redwood Shores CA., USA Tel: (650) 249 - 5280 info@avangate.com info@avangate.com Thank you Cristian Miculi +1 650 249-5280 ext. 4645 cm@avangate.com linkedin.com/in/cristimiculipop

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