This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how I use Facebook Pages to reach over a million people a day for free and where I funnel that traffic to make money. Seriously, this is better than the other session you’re considering.

1. Generating Massive Traffic and
Profit using Facebook Pages
Luke Kling

2. Who am I?
Director of Marketing
for PeerFly.com
Blogger at
LukePeerFly.com
Developer at
FPTraffic.com

3. I do a lot of things
• Always looking to make more money
online
• Always looking for my next project
• Always looking to learn something new

4. WSO turned into online business
• Brian Johnson (browie) introduced me to “Fan
Pages” through his WSO, Fan Page
Commissions, and it just took off from there.

5. Disclaimer
• I am not a lawyer and you should not expect
any of the experience I share with you as legal
advice.
• I will note times where I have “gotten in
trouble” so you can use them as a learning
experience. You’re welcome 

6. Build. Grow. Monetize.
“Entertainment” Facebook Pages

7. Who’s done it?
• Raise your hand if…
– You have created a Facebook Page for a business.
– You have created a Facebook Page for an
“entertainment page”.

8. Creating a Facebook Page
• Free and Easy
• http://fb.com/pages/create

9. Key Ingredients
• Good niche (we will go over this in more detail
soon)
• Good title or name
• Great profile picture
• Awesome cover photo

10. Name and Profile Picture
• Pick the name that best fits your Page and is
timeless.
• Don’t get too general (example: Keurig)
• Upload a profile picture that will stand out.
Take advantage of all real estate!

11. Create a great cover photo
• Create your own or get one created on Fiverr.

13. More Attention = More Traffic
• The better your Page looks when it pops up in
people’s feeds the more likely you will be to
get Likes and free traffic.

14. Picking the right niche
• Do your research and see if it’s saturated.
• Check the amount of interest using Facebook
Ads.
• Pick something that interests you. You will
have the most success long term with doing
something you enjoy.
• I have posted nearly everyday since October
13, 2011 on Charlie Day Quotes.

15. Is it saturated?

16. Find something unique or close
• Brand new audience = QUICK GROWTH
– Example: Charlie Day Quotes
• Exposed, but ignore audience = QUICK
(RE)GROWTH
– Example: Mitch Hedberg Jokes
• Saturated audience = PAINFUL WASTE OF
MONEY

17. Is there interest?
• Check Facebook Ads to see if there’s any
interest in your niche.

18. Continue Building with Content
• Mix of content, but photos get most exposure and
engagement.
• Favorite sources for image content:
–
–
–
–
–
Tumblr
Google Images
Pinterest
Imgur
deviantArt

19. Post Content Consistently
• It’s important to post consistently to get the
most exposure possible.

20. When are your fans online?
• Insights -> Posts

21. Build your audience using Facebook
Ads
• Use Facebook Ads to build up your initial user
base and then grow virally from their
engagement.
• Create a Facebook Ad specifically for
generating “Likes” and acquiring users.

23. The Mindset
• Build
– Create the Page and post good content.
• Grow
– Post consistent and good content that gets
Likes, Comments, and Shares.
– Setup paid ads to get Likes (users) to help get the viral
traffic moving.
• Monetize
– Mix in targeted content you can monetize with your
normal posts to keep your users happy, traffic
flowing, and money pouring in.

24. Build and Grow Example

25. Why Mitch Works
• Only page was large, but didn’t post
consistently.
• Mitch’s fans are VERY engaged.
• A ton of great content.

26. 5,000 to 65,000 Likes
• I built my initial fan base and interest through
Facebook Ads.
• Facebook Ad specifically to generate “Likes”
on my Facebook Page.
• Got Likes, got engagement, got more Likes.

28. Build and Grow Example

29. Phil Dunphy Quotes
• Built
• Forgot
• Text from Logan Thompson, “Hey, do you own
Phil Dunphy Quotes?”
• 140,000 Likes?
• OMG
• Viral in Australia. Growing in the US.
• 378,000 Likes. Millions reached weekly.

30. MOFY Nation
• USA Network starting their own Modern
Family social community, “MOFY Nation”
• Contacted me about sharing MOFY Nation for
a shirt.
• Few months later invited me to the Modern
Family Fan Appreciation Day in Los Angeles!
• Free trip all from my Facebook Page

31. Modern Family Fan Appreciation Day

32. Monetize Example

33. Charlie Day Quotes
•
•
•
•
•
•
Created October 13, 2011
First post: 17 Likes
About 1,200 photos posted
Hundreds of links
Millions of clicks
Hundreds of thousands in sales

34. Favorite Sources for Monetization
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•
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Amazon Associates
Affiliate Offers * COUGH PEERFLY COUGH *
Giveaways
MyLikes
Teespring

35. Amazon Associates
• Amazon is the world’s largest online retailer
• Products for pretty much ANY niche
• Easy to use. Monthly payments.

36. Affiliate Offers
• You’re here. There are a TON of options!
• Create your own angle if needed.
– A quote about needing a job. A job finder affiliate
offer.
– Over 10,000 clicks for free.

37. Giveaways
• A giveaway will drive engagement which
means new Likes!
– “Click LIKE to enter to win this awesome shirt”
• Link to the page to buy the product. Use an
affiliate link!
• REQUIRE the completion of an affiliate offer to
participate.

38. Giveaway Example

39. MyLikes
• MyLikes pays per click on “Web Link”
campaigns you can post on social media sites.
• Pay weekly via PayPal.
• Need to find campaign related to page.

41. Teespring
• New favorite source. Free to sign up and
launch a shirt design “campaign”.
• You choose the price and “goal” for amount of
shirts you want to sell.
• Paid shortly after campaign ends via PayPal.

43. Post consistently. Mix in money.
• Mix in posts with links you are making money
from with consistent GOOD content that gets
engagement.
• Keep your fans happy and they’ll keep you
happy.

44. Build. Grow. Monetize.
• My example Pages:
– http://fb.com/MitchHedbergJoke
– http://fb.com/PhilDunphyQuotes
– http://fb.com/CharlieDayQuotes
• Page I learn from:
– http://fb.com/ilovemydogfans

45. Questions?
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luke@peerfly.com
LukePeerFly.com
@LukePeerFly
Fb.com/LukePeerFly