Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliate/Publisher Niche/vertical: WordPress Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen) David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

1. The Boss’ Guide to
WordPress Optimization

2. David Vogelpohl
@davidvmc
Web development & Mobile web &
online marketing mobile apps

4. Follow along
#ASW12

5. What does the boss care about?

6. Consider user experience with your bright ideas
+ =

7. The number 1 factor influencing user
experience is speed
Lose up to 25% of visitors
after 4 seconds

8. Bounce rates have a big impact…
Lower conversion rates
More expensive advertising
Problems with SEO

9. What’s a boss to do?

10. Wrangle Tracking Scripts
Pick *one* analytics package
Audit your tracking scripts
Pixel & conversion scripts
go at the bottom!

11. Keep your designer in check
Less is more
Animation annihilation
CSS buttons, boarders &
other graphics
Need a button?
cssbuttongenerator.com

12. Use images like a pro
Size images to fit space
Remove metadata with
smushit.com
Use JPG in place of PNG

13. Cheat on your A/B test
Same ads, different
destination URLs
Use your primary
Analytics package
Reduces Javascript load Page A Page B
time & redirects

14. When in doubt cut it out
Remove unnecessary features and graphics
Use Analytic events to see feature use
Use mouse tracking to view hover maps
Check out SessionCam.com

15. Learn How to promote Social Media
Be greedy
Use static images &
links
Pick networks that
make sense
Promote after the
conversion

16. Plugins are kryptonite for speed
Security, database and server concerns
Delete don’t deactivate!

17. Avoid ad networks with JS rotating ads
Try to use static image ads
Make sure to use smushit.com
Affiliate offers are great for static ads
Video ads are okay, but test!

18. Make more money without more traffic
Convert mobile visitors
Mobile Optimized CSS
JS Browser Discovery
Media Query &
Responsive design
Optimize for Keyboards
http://goo.gl/Q626v

19. Don’t forget!
Wrangle tracking scripts Be greedy with Social Media
Keep your designer in Don't be the Homer Simpson
check of plugins
Use images like a pro Avoid dynamic ad serving
Cheat on your A/B test Mobile optimize your
website!
When in doubt, cut it out

20. Web Development &
Online Marketing
David Vogelpohl
Mobile Apps &
@davidvmc Mobile Web