A case study for the Gnarly Friends Facebook Application developed by Affinitive.

1. Challenge
With a small, but growing and passionate
audience, Gnarly Head Wine wanted to
develop a fun, social application that would
reinforce the brand’s “gnarly” positioning
with younger, more outgoing wine drinkers.
Solution
The Gnarly Friends Facebook application
mines and analyzes users’ (and their
friends’) profiles, and uses a backend
algorithm to weigh each user’s likes against
Gnarly Head’s brand positioning
(Skydiving? Very gnarly! Scrapbooking? Not
so much). Consumers receive a “Gnarly
Rating” and are shown which of their friends
are the most “Gnarly”.
Gnarly Head Wine – Gnarly Friends
View Facebook App

2. Gnarly Head Wines – Gnarly Friends
Results
• 6,000 Facebook Likes in 4 weeks
• 6.6M Facebook Page Ad
impressions
• 3.2M Facebook App Ad
impressions
Services Provided
• Social Media Strategy
• Facebook Application Development
• Creative
• Facebook Advertising