2. The problem
“The trouble with our times is that the future is not
what it used to be”
Ambroise Paul Toussaint Jules Valéry (1871 –1945)
French poet, essayist, and philosopher
3. The ‘accelerated world’
Operating in an ‘accelerated world’
accelerated world
Opportunities in an ‘accelerated world’
The online gaming market and 888
How does success look like
3
5. The ‘accelerated world’
Pace of change is accelerating
P f h i l ti
More info = more choice & less loyalty
Technology is everywhere
A flatter world
Everything is viral
5
6. We live in risky times for businesses
• Disruptive technologies
• Frantic consumer behavior
• Risky structural changes
• No second chance
• Reduced employee loyalty
• No competitive advantage is safe
6
7. So everyone must be able to move quickly
“If the world around us is changing faster than we
are, you can bet we are going to be left behind.”
,y g g
Jack Welch
10. The Long Tail - Books
Harry Potter
John Grisham
5,000,000 books
Dutch
10,000 books Poetry
10
11. The Long Tail - Gaming
Blackjack
Slot Machines
100s of games
Skaat
10s of games
11
12. “We have 6.2M customers and we
should have 6.2M stores for them”
6 2M them”
Jeff Bezos
12
13. YouTube:
• 10s of millions
of videos loaded
• More than
100M monthly
users
• More than 2Bn
videos viewed
• More than 10K
viewing years
In the US:
• More than 30M
blogs available
• Only ~21K
‘official’
publications of
all sorts…
13 13
14. More than 2.5M Turks in Germany. Almost 40M Chinese out of China.
Hispanics who speak Spanish at home are more than 10% of the US
population and the fastest growing segment. 2.2M Buddhists in France, UK
and Germany.
14
16. In average, people live 2.5 years longer every decade:
•Born in 1940 – 63.6 Years
•Born in 1950 – 68 4 Years
68.4
•Born in 1960 – 70.0 Years
•Born in 1970 – 71.1 Years
•Born in 1980 – 73.7 Years
•Born in 1990 – 75.4 Years
•Born in 2000 – 76.7 Years
Born
•Born in 2025 – 79.1 Years
Source: FutureBrand
Source: National center for Health Statistics
17. Time compression
100
90
millions of people)
80
70
Cars
60 Radio
50 Television
Internet
doption (m
40
30 iPods
20
Ad
10
0
1 5 10 20 30 40 50 60 70 80 90 100
Time (years)
19. Being slow in an ‘accelerated world’
Sony and digital music players
Film companies in a digital photography world
Studios in the Internet era
888 and the Poker market
So easy to miss
19
20. Affiliate world is progressing
From quantity to quality
From spam to content
p
From content only to complex value propositions
From linkage to service ownership
From mail to web 2.0
From gray to cutting-edge
F t tti d
From talented webmasters to pros
From short to long term
20
21. The ‘secret weapon’ – people!
A few clichés which are very true:
People are a company’s main asset
Success depends on great teams, not great technology
or product
These are even more true in an ‘accelerated world’
Everyone ‘knows’– but often do not act accordingly
21
22. Building the right team takes time and effort
Look for your ‘stars’:
Get the job done
Act on their commitments
Always do more
Care
C
Have fire in their eyes
Love what th d
L h t they do
Hire for attitude and train for skill
There is no such thing as too good
Build a team rather than a group of great individuals
Don t
Don’t be afraid to recruit unique and different people
22
23. Keeping great people
Care
p
Empower
Give positive feedback
…and great compensation for results
Listen
Don t
Don’t let people burn out
Ensure everyone knows the strategy
Make decisions
Celebrate successes
23
24. Culture fitting an ‘accelerated world’
Critical success factors
Thought innovation
Open mindedness
Listening
Excellence
Caring
Admitting and accepting mistakes
Helps handle change and challenge
p g g
Care about people - the rest follows
24
26. The gaming world is changing
Small operators s ffer
suffer
Big get bigger – a few leaders emerge
Multi product strategies
Competitive landscape Is changing
26
27. The meaning of regulation
Regulation is coming
Big opportunity - also a big threat
g pp y g
Many types of new entrants
Leveraging existing assets
A major change
27
28. So where is 888 heading?
Maintaining our position
as a leading B2C operator
Becoming a leading B2B
provider to new entrants
29. Consolidation is coming
Playtech
Pl t h – WHO deald l
Accelerated by current pressures
Forced by regulation
Many different potential deals…
The present, not far future
p ,
31. It’s tiring to be told: ‘risk is also an opportunity’…
“Opportunity is
missed by most
people because it is
dressed in overalls
and looks like work.”
-- Thomas Edison
32. Taking advantage of the ‘accelerated world’
g g
• Competitors ‘share’ the same challenges
• Being readier = over performing
• Attitude
• The second-team
• Many examples:
• Apple
• Google
g
• Amazon
• Dell
• Skype
33. Many new opportunities
UGC
SEM
Vi lit
Virality
Social platforms
New value propositions
Niche domain leadership
Consolidation
34. And limitations are mostly in our minds
“ The worldwide demand for automobiles will not
exceed one million”
Gottlieb Daimler
“…if only due to the lack of chauffeurs.”
34
35. How does success look like
$$$…
$$$
Clear strategy that
everyone ‘sings’
sings
You and your team are
open minded
Innovation is in the heart
of the business
You have t send
Y h to d
people home
You enjoy what you do
35
36. So...
Stay open minded
Innovate!
Accept the accelerated world
Identify trends early and act
Ride the waves of change