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Ad innovation conference
A new form of brand advertising


                                  2009 US                                                2009 US
                            Measured media spend                                    Online media spend
                                       $147B                                                $24B



                                     $ 91B

           Brand                                                             6%             $6B

           Direct
           response                  $ 55B                                   33%           $18B


           Source: Brand.net analysis based on data from Barclays Capital, Think Equity Partners, LLC and DMA



                                                                                                   oubleRecall
Today, brand advertising represents around 2/3 of traditional advertising.
But online brand advertising only 6%.
A new form of brand advertising


    60%        What brand marketers want


    40%




    20%
                                                                          What brand marketers get


      0%
                Brand        Likelihood to        Conversion                                    Message          Time spent
              awareness      recommend              rates               Click through          association        on page         View through

                      Purchase                                                      Unique             Ad impression      Interaction      Engagement
                       intent           Favorability           Recall               visitors               views              rate            time




                                                                                                                                   oubleRecall
Thatʼs because existing ad networks are optimized for direct response advertising and not brand advertising.

No metrics like brand awareness, likelihood to recommend or favorability are mentioned nor used.
A new form of brand advertising


                                                            Banner blindness

                                                            0% message recall
                                                            16% brand recall
                                                            0.1% CTR




                                                                                                   oubleRecall
Because existing ad networks donʼt have appropriate tools and ad formats brands get : 0% message recall, only 16% brand
recall and an appalling 0.1% CTR.
A new form of brand advertising



              Publishers struggle to monetize




                                 Pay-walls monetize only
                                           5%

                                                                                                          oubleRecall
On the other side online publishers are struggling to monetize their content.
With pay-walls they can monetize only up to 5% of their users. There is no smart solutions for publishers to do brand
advertising on their online sites which is an issue as brand advertising accounts for up to 75% of their revenue on the printing
side.
A new form of brand advertising




                                                                                     A new form of
                                          brand advertising
                                                              for the web and mobile


                                                                                                    oubleRecall
That's why we created new form of brand advertising for the web and mobile.
DoubleRecall is a product that requires users to read the ad and then prove that theyʼve read it.
A new form of brand advertising




                              AdSense for brands



              Low cost                   Automated   Social




                                                         oubleRecall
We are building an AdSense for brands.
We have:
• brand advertising statistics
• comprehensive targeting
and whatʼs most important
• social ad with user engagement
A new form of brand advertising




                                                                                                    oubleRecall
We also have a real-time dashboard to easily manage relationships between marketers, creative agencies and publishers.

Dashboard offers emotional insights to the ad campaigns.
You can selectively amplify these emotions and re-inject them back into social networks.
A new form of brand advertising




                                                                             We’re looking for
                                                   5 beta partners

                                              founders @ doublerecall.com

                                                                                                        oubleRecall
In the next three months we will take on board 5 agencies which will have early insight into our dashboard, a chance to
monitor all metrics and influence our product design. Weʼre looking forward to working with you.

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DoubleRecall, A new form of brand advertising @ Y Combinator's Ad Innovation Conference

  • 2. A new form of brand advertising 2009 US 2009 US Measured media spend Online media spend $147B $24B $ 91B Brand 6% $6B Direct response $ 55B 33% $18B Source: Brand.net analysis based on data from Barclays Capital, Think Equity Partners, LLC and DMA oubleRecall Today, brand advertising represents around 2/3 of traditional advertising. But online brand advertising only 6%.
  • 3. A new form of brand advertising 60% What brand marketers want 40% 20% What brand marketers get 0% Brand Likelihood to Conversion Message Time spent awareness recommend rates Click through association on page View through Purchase Unique Ad impression Interaction Engagement intent Favorability Recall visitors views rate time oubleRecall Thatʼs because existing ad networks are optimized for direct response advertising and not brand advertising. No metrics like brand awareness, likelihood to recommend or favorability are mentioned nor used.
  • 4. A new form of brand advertising Banner blindness 0% message recall 16% brand recall 0.1% CTR oubleRecall Because existing ad networks donʼt have appropriate tools and ad formats brands get : 0% message recall, only 16% brand recall and an appalling 0.1% CTR.
  • 5. A new form of brand advertising Publishers struggle to monetize Pay-walls monetize only 5% oubleRecall On the other side online publishers are struggling to monetize their content. With pay-walls they can monetize only up to 5% of their users. There is no smart solutions for publishers to do brand advertising on their online sites which is an issue as brand advertising accounts for up to 75% of their revenue on the printing side.
  • 6. A new form of brand advertising A new form of brand advertising for the web and mobile oubleRecall That's why we created new form of brand advertising for the web and mobile. DoubleRecall is a product that requires users to read the ad and then prove that theyʼve read it.
  • 7. A new form of brand advertising AdSense for brands Low cost Automated Social oubleRecall We are building an AdSense for brands. We have: • brand advertising statistics • comprehensive targeting and whatʼs most important • social ad with user engagement
  • 8. A new form of brand advertising oubleRecall We also have a real-time dashboard to easily manage relationships between marketers, creative agencies and publishers. Dashboard offers emotional insights to the ad campaigns. You can selectively amplify these emotions and re-inject them back into social networks.
  • 9. A new form of brand advertising We’re looking for 5 beta partners founders @ doublerecall.com oubleRecall In the next three months we will take on board 5 agencies which will have early insight into our dashboard, a chance to monitor all metrics and influence our product design. Weʼre looking forward to working with you.