Social Media Analysis for Government Communicators
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Understanding how to measure and analyze your communications is difficult. The first step lay in realizing the rich data sources you can tap into from digital & social media. This presentation provides an overview of the types of data and analyses government communicators, public affairs officers, and politicos can use to learn more about the public response to their messaging, programs, and services.
![Andrew Einhorn, M.S. CEO, OhMyGov Inc. 703-243-3461 [email_address] The Science of Social Media What Analytics & Academics Can Teach Us May 11, 2011](https://image.slidesharecdn.com/nagcmn5-5-11-110512081514-phpapp02/85/social-media-analysis-for-government-communicators-1-320.jpg)
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Social Media Analysis for Government Communicators
- 1. Andrew Einhorn, M.S. CEO, OhMyGov Inc. 703-243-3461 [email_address] The Science of Social Media What Analytics & Academics Can Teach Us May 11, 2011
- 2. Basic Project Management Steps 1. Baseline Assessment 2. Set Goals 3. Brainstorm & Create Ideas 4. Set Objectives 5. Launch 6. Obtain Feedback 7. Measure Performance 8. Make Improvements
- 3. Communications Formulated Without Data is Like Flying Without a Cockpit
- 4. Let the Data Steer Your Communications
- 9. Making Predictions +6 Seats Percent Change in Facebook Fans by Political Affiliation Over Time (US Senate)
- 10. Data Manipulation Facebook = How to Derive Meaning from the Data Negative Positive
- 16. Measuring Relevance Hot on Twitter: @BreakingNews: US blocks $30 billion in Libya assets, the largest freeze ever, Treasury Dept. says RT @zacharykarabell: Treasury Dept reports that China owns even more US debt than we thought. That's a lot of debt http://tinyurl.com/49nxwuz #china #economy Treasury Dept. Analysis March 1, 2011
- 17. Performance Enhancement Using Social Media Science to Increase Impact
- 18. EPA Case Study Goal : EPA launches YouTube contest to create best pro-environmental videos with cash prizes for the winner. Wanted to crowd-source creation of videos.
- 19. EPA Case Study Outcome : Blogs and Twitterverse clamor over EPA “greenwashing” propoganda to justify more environmental regulation.
- 26. Listen to the data.
Notas do Editor
- You can only see what’s immediately ahead of you. You are missing the big picture.
- Just as you wouldn’t fly a plane without data, you shouldn’t engage your stakeholders without information.
- All potential data sources
- Facebook mirrors reality
- Facebook mirrors reality
- Facebook mirrors reality
- VA can use comments from staff and determine best way to communicate information internally.
- Not enough to know message; need to know how big an audience is being reached by messaging as well.
- Not enough to know message; need to know how big an audience is being reached by messaging as well.
- While everyone talking about China and Libya, Treasury is addressing other issues.
- Kindling is Uservoice on steroids; additional reporting and eval features. Backboard is like using MS Word track changes without having to circulate a document. Everyone can come in and add their comments and changes in one place. Helps with document control.
- Free tools include asking for feedback via Twitter or a Blog, or using Google moderator, which lets you submit and vote up or down ideas the way one can on Uservoice. Starbucks uses Salesforce.com social networking platform to enlist best ideas from fans and create community around those ideas Backboard is real-time document commenting/feedback platform that makes process of obtaining feedback more efficient. No more emails and file versions.
- - you just need to understand how to find it and what to do with it.