3. Targeting
Target every candidate with relevant jobs automatically
Jobs you may be interested in Jobs you may be interested in Jobs you may be interested in
Human Resources Director Director of Finance Finance Manager
LinkedIn – Apply Now LinkedIn – Apply Now LinkedIn – Apply Now
Sr. HR Director Sr. Director of Finance Financial Analyst
Gap Inc. – Apply Now Amazon – Apply Now Bank of America – Apply Now
Erica
Steve Bryan
Director of
Director of HR Finance Analyst
Finance
>50% job applications from recommended jobs [Not searched]
3
4. Targeting
Members see personalized jobs every time they log in
LinkedIn posted a job you may be interested in: Director of Finance
Share ● Careers ● See more jobs ● 6 minutes ago
xyzCo
Jobs You May Be Interested In beta
Erica Robertson
Director of Finance Director of Finance x
LinkedIn
ACME systems
Sr. Director of Finance x
Amazon.com
Jobs You May Be Interested In beta
Director of Finance
Product Marekting Manager x
Account Executive
x
NetApp
NetApp– Sunnyvale, CA
xyzCo – Sunnyvale, CA
Product Marketing Manager
Sr. Account Executive
Amazon.com – Seattle, WA
x
Amazon.com – Seattle, WA
See more »
Senior Product Manager
Sales Manager x
NetApp – – Santa Clara, CA
NetApp San Jose, CA
See more »
5. Then Candidates Go to Your Company Page
How are you branding yourself vs. your competition
5
6. Targeting
Your company page experience is limited today
Your Page Isn’t Selling Your Brand
Erica Robertson
Director of Finance
ACME systems
6
11. What Happens when Candidates look at a
Profile from Your Company?
How are you branding yourself vs. your competition
11
12. Targeting
What do candidates see when they visit your
employees’ profiles?
Viewing Profiles is the #1 Activity on LinkedIn
Erica Robertson
Director of Finance
ACME systems
13. If You Control Your Brand, This is What
Your Candidates See…
How are you branding yourself vs. your competition
13
14. Targeting
Engage them with personalized opportunities
Viewing Profiles is the #1 Activity on LinkedIn
Erica Robertson
Director of Finance
LinkedIn
Erica Robertson
Director of Finance
ACME systems
15. Targeting
Influence candidates at every touch point
On the LinkedIn Homepage When they network with
your employees
Director of Finance Director of Finance
LinkedIn LinkedIn
Erica Robertson
Director of Finance
ACME systems
When they search When they research your
for jobs company
Director of Finance Director of Finance
LinkedIn LinkedIn
Notas do Editor
[Note: Use this slide to communicate the power of our job matching algorithm--Jobs You May Be Interested In--and the importance of posting all jobs on LinkedIn]Reaching candidates on LinkedIn begins with posting all of your professional jobsLinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)This targeting is so effective that over 50% of job applications on LinkedIn now come from recommended jobs (not active job search)While we have a healthy group of active candidate searching for jobs, you aren’t limited to this group on LinkedIn as you are with traditional job boardsTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.[Note: Recommended jobs means the viewer found the job through JYMBII, “Similar Jobs,” or “Viewers also viewed” modules. Not via job search]
Imagine Erica is a ROLE at ACME systems. She’s a typical passive candidate. She doesn’t visit job boards but comes to LinkedIn to network.Each time Erica logs into LinkedIn, she sees relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them
[NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
Investing in the LinkedIn solution allows you to reach candidates like Erica at all touch points on LinkedIn:-When they visit the home page through Jobs You May Be Interested In modulesWhen they network with your employees (Work With Us)When they research your company (Career Page)And in the case of active candidates, when they search for jobs. Active job seeking is just one dimension of LinkedIn jobsHowever, it’s important that all of your professional roles are represented so that all types of professionals know you’re hiring people like them. People of all seniority levels and functions are on LinkedIn every day, and if you limit the jobs you post, you miss an opportunity to engage them with highly relevant jobs.[Note: this slide describes Jobs, Career Page and Work With Us, but presents them as part of a seamless solution]