Bob Bentz presented on mobile marketing strategies for restaurants. He discussed how mobile usage is growing rapidly, with over half of internet usage now on mobile devices. Restaurants can benefit from mobile websites, text message marketing, QR codes, mobile apps, and mobile advertising to reach customers. Customers are increasingly using their phones to search for food locations and information. Mobile strategies allow restaurants to connect with customers immediately and drive sales.

1. “Your Message On The Move”
Mobile Marketing for Restaurants
Presented to:
Webinar Attendees
June 18, 2013
Presented by:
Bob Bentz
Advanced Telecom
Services

2. Bob Bentz
 President, Advanced
Telecom Services
(founded 1989)
 Experienced
entrepreneur with
expertise in Mobile
Marketing
 www.advancedtele.com

3. Mobile Apps
Text Message
Marketing
QR Codes
Mobile
Websites
Text Chat
Mobile Ad Buys
Mobile SEO

5.  55% of people access the internet via a
mobile device
◦ 47% last year
 31% of adult U.S. mobile web users say they
now go online mostly via their mobile phones
Source: Pewinternet.org

6. Source: Nielsen 2011
48% of
Smartphone
Owners Visited a
Restaurant’s
Mobile Website in
the Past Month

7. 17%
Source: Pewinternet.org

8. 47%
Percentage of Restaurant searches performed
by mobile phones
Source: Pewinternet.org;
January 2011
62% on
Valentines Day

9. ONLY 7%
Source: Pewinternet.org

10. From 2011 to 2012, restaurant
mobile searches increased
50
%
Source: ComScore

11. Defining The Mobile Restaurant
Searcher
Source: Nielsen

12. Year-over-year mobile
search growth: 117%
Top Searches
1. Restaurants
2. Financial Services
3. Auto Repair Services
Source: YP

13. 76% of Restaurant searches by Smartphones
are done on the go
51% of Restaurant searches by Smartphones
are done in the car
Source: Nielsen

14. What They’re Looking For:
Location: 70%
Hours: 66%
Phone Number: 51%
Source: Nielsen

16. Connect to
Customers
Immediately
Source: Nielsen
30% of
users
convert
immediately
60% transact within
60 minutes

17. Source: Nielsen

18. 78%
65%
48%
48%
27%
0% 20% 40% 60% 80% 100%
Type of Food I was Looking for
Close to My Location
Within Price Range
Had an Exact Location/Specific
Restaurant in Mind
Had Good Reviews
Source: Nielsen

19. Custom
QR
Codes
Mobile Apps
Text
Message
Marketing
Mobile
Websites

20. Text Chat
Mobile Ad Buys Mobile SEO

21. Mobile Websites

22.  Take a look at what your visitors see when
they bring up your desktop website on a
mobile phone.

24.  Serve this up on your
mobile phone to see
the difference a mobile
website makes on your
smartphone or feature
phone:

25. Our Special Sauce
at 15% of the Cost
Show Your
Food and
Restaurant
Increase
Takeout
Makes
Easy
Contact
Point
Click To Call

26.  Google has 2 bots:
Googlebot & Googlebot
Mobile.
 Different rankings for
desktop & mobile.
 Added benefit of
mobile site is higher
rankings in mobile
search.

28. The average response
time to an email is 90
minutes. The average
response time to a
text message is 90
seconds.
Source: SmartMediaTips

29. Mobile coupons are 10x more likely to be
used than traditional paper coupons
Source: HubSpot

31.  Offer specials and deals to
encourage business
 Most effective medium of
advertising on Monday and
Tuesday (“Slow Days”)

32.  Use special
events to
generate
business

33. “21% of All
Sales were
from
customers
not in the
database”

34. Using a
unique
PIN, you
can track the
effectiveness
of your
advertising

36. Custom QR Codes achieve scan rates that are
2.3 times higher than ordinary B&W mobile
bar codes.
Catch your customers attention
Boost your online traffic
Build your database with
qualified leads

38. More than half of a
person’s mobile phone
usage is spent on apps.
In 2011, 45 billion apps
were downloaded. By
2015, that number
should grow to 108
billion.
Source Garnter

44. - Achieved 15% redemption
rate with SMS marketing
-achieved 11%
redemption rate for
Super Bowl campaign

45. “Jump the Line!”
Mobile Campaign
1400 added to
database in month!

46. Investment
The Package: • Mobile Website
• Text Message Marketing*
• Custom QR Code
• Text Chat
* Includes 1000 text messages
$1,850 + $199/ month

47. Please scan to Link In with Me