http://hearing-aids-laguna-woods-ca.com This is a small hearing device that is inserted deep into your ear canal.

1. JANUARY 2010
IN THIS ISSUE
• We Made It!
• A Funny Thing Happened…FunnyBone
• Looking For Something Different?
• Buddy’s Biography
• What Our Patients Have to Say
• Answers to November’s Trivia Quiz
• What About “Lyric”?
Remaining Treasure Chest Winners
We Made It!
•
Funny Bone •
• Redeemable Coupon
The Key to Leadership
• Now ‘Ear This From Stuart
“A cheerful heart is
good medicine…” 2010 Has Arrived! • Trivia Teaser
Proverbs 17:22
A Funny Thing
Happened on the Way
That’s One Decade Down; Nine to Go!
to Better Hearing… Just kidding, of course, because – unless medical science makes some incredible
SOME YEARS BACK, ONE OF OUR new breakthrough – none of us will ever see another “Turn-of-the-Century”.
“Turn
HEARING AID USERS (WHO WAS 88
AT THE TIME) RECALLED AN INCIDENT And honestly: which of us can truly grasp that a 10-year period has slipped
10
HE HAD EXPERIENCED AS A YOUTH. through that giant hourglass called “time” since all the hoopla ab
about “Y2k”? As
NEEL REMEMBERED THAT ONE DAY HE each decade of our lives has flipped over like some gargantuan picture calendar,
CAME HOME FROM SCHOOL VERY
UPSET AND ANNOUNCED HE WOULD most of us have witnessed an amazing slideshow of events. There are stories
NOT GO BACK TO SCHOOL AGAIN! that could be told by each of us: stories of joy and laughter, tears and sorrow,
WHEN HIS MOTHER QUESTIONED HIM,
HE TOLD HER, “BECAUSE MY TEACHER intrigue and mystery, high adventure and romance. Each of you has a story to
trigue
CALLED ME A SCURVY ELEPHANT!” tell, and if you had the chance to sit down with a screenwriter, he or she would
FUMING, HIS MOTHER CONFRONTED find “the story” in your life. There would be Romeo and Juliets; war buddies
THE TEACHER AT SCHOOL THE NEXT
DAY AND DEMANDED TO KNOW WHY with tales of both rerescue and loss; coming-of-age stories that would make us
age
SHE WOULD CALL HER SON NAMES. remember our youth; poignant narratives of family and friendships, triumphs and
THE TEACHER, STARTLED AND
CONFUSED BY THE ACCUSATION, failures.
DENIED THAT SHE HAD CALLED NEEL
AN OFFENSIVE NAME. It’s these anecdotes that help us get to know each other and connect us one to
other
REVIEWING THE PREVIOUS DAY’S EVENTS, another as family and friends. During 2010, we will be sharing the “story” of
another, s.
THE TEACHER FINALLY REMEMBERED THAT
SHE HAD CALLED THE YOUNG LAD “A Stuart Spencer and Advanced Ear Care, so you can get to know him better…and
DISTURBING ELEMENT” FOR DISRUPTING find out how important it is to him to help you hear the best you can. B
Because
THE CLASS, NOT A “SCURVY ELEPHANT”.
we are not just your hearing care provider, but your friends, too. And friends
ALTHOUGH WE CAN CHUCKLE AT
THIS MISUNDERSTANDING, THE want what’s best for each other.
INCIDENT OBVIOUSLY AFFECTED
YOUNG NEEL SO DEEPLY THAT HE Not only do friends share their histories, they make new memories together.
ot
STILL RECALLED IT 80 YEARS LATER
AS A TIME OF EMBARRASSMENT
We sincerely mean it when we say, “You, and your hearing, are important to us.”
AND HUMILIATION. HEARING AIDS We hope each one of you feels a part of the Advanced Ear Care family when you
WERE NOT AVAILABLE TO NEEL
UNTIL MANY YEARS LATER, BUT THE
visit us. We look forward to sharing time and moments with you this year that
EARLY EMBARRASSMENTS OF HIS we can fondly recall together and reminisce about in the years to come.
HEARING LOSS HAD ALREADY LEFT
THEIR MARK. And, as we begin this new year together, we warmly wish you all a blessed and
e
IF YOU HAVE A HEARING STORY – bountiful 2010!
PAST OR PRESENT – THAT YOU’D
LIKE TO SHARE, CALL OR E-MAIL
SHERILL WITH THE DETAILS. IF WE
PRINT IT IN A FUTURE ISSUE, YOU
WILL RECEIVE 5 PACKAGES OF
BATTERIES FREE! THAT’S A $15.00
VALUE!
DON’T BE A “SCURVY ELEPHANT.”
LET US HELP YOU – OR YOUR LOVED
ONES – HEAR AND UNDERSTAND
BETTER WITH THE USE OF TODAY’S
QUALITY HEARING INSTRUMENTS.

2. 1
What Our Patients Biography…
Buddy’s Biography…an intro to our future feature: “Buddy’s Bio”
Have to Say: ------------------------------------------------
‘Dear Stuart: Let me introduce “Buddy”, the Spencer family dog. Buddy brings
“Buddy”, e
I have had three pairs of hearing a lot of life and laughter into the Spencer home and he’ll wag his way into
he’
aids from you in the past 15
years. My newest ones, made by your hearts, too. Now, it is true: Buddy is still trying to win over Mom
o
Audibel, are without a doubt the Spencer, Mariela, but he is making progress…sort of.
best ones I have had. I’m able to Buddy has been a part of the Spencer clan for three years. He was
control both the sound and the the last “item”up for bid at a fundraiser auction the Spencers attended in
background noise. The lifetime
fall 2006, and from the moment Stuart and his boys saw Buddy’s curly
free service is also a plus. I’m so
eyebrows arched playfully over eager black eyes, they were hooked. His
glad I decided to invest in them.’
little pink tongue poking out from beneath a curly black and white
Roy L. Hurlbut – San Clemente
moustache was the clincher and the bidding war was on, despite Mariela’s
idding
protests.
“Advanced Ear Care has always
provided me with prompt and After winning the bid for the cute little Shih Tsu puppy, the 3 guys
courteous service. Their overall in the Spencer SUV had a grand time heading home with their new family
service has been unquestionably member. Mariela, a busy mother of two very little guys, was thinking of
superb. Frankly, I don’t know all the extra work she’d have trying to housetrain the pup – and all the
what I would have done without shoes she’d lose in the process. Even though the guys assured her THEY
(them). I have a tremendous would take care of him, as any wife and mother knows: NOT!
amount of faith and trust in Stuart’s son # 2, Luke, was age six and son #3, Daniel, was two
Stuart and his staff.” when puppy came home. They tried out a few different names but when
Margaret Knight – Lake Forest
“Buddy”,
Luke started calling him “Buddy”, well, it took. Of course, at the time,
“One unexpected surprise with Luke called everyone “Buddy”: the family turtles, their snake, friends,
my new hearing aids is that I am anyone. But it stuck to the new puppy like flypaper,and the name really
able to wear them 12-18 hours a fits. He is the family “bud”.
day without any discomfort.” Although Buddy loves the Spencer home, he just has to explore
ome,
Rodney Sells – Laguna Hills the world around him and he runs away regularly. So far, the
neighborhood cheerfully returns Buddy to his family, much to Mariela’s
chagrin. She keeps hoping he’ll run away and find a family who wants to
keep him rather than return him.
Here’s a picture of Buddy in December, dressed in his red Christ-
Christ
mas suit. And, true to form, Buddy had to scout the neighborhood,
showing off his holiday attire. He was found a couple of blocks away,
liday
peeking into yards and nosing his way around…maybe looking for Santa
Claus or searching out a girl Shih Tsu for his Christ-mas present. Uh oh…
Christ
Mariela won’t like the sound of that.
Just between you and me, I believe Mariela’s bark is worse than her
bite where Buddy is concerned. I really think she secretly adores Buddy
but won’t ‘fess up to it for, oh…maybe a few more years.
Well, watch for Buddy’s Bio next month. Together, we’ll keep an
eye on the love-hate relationship between Buddy and Mariela and let’s see
who wins. I know where I’m placing my bets.
QUOTE: “Every boy should have two things: a dog, and a mother willing
to let him have one.” - Anonymous (Looks like Mariela wins the Gold! ☺)

3. WHAT ABOUT THE “LYRIC” HEARING AID?
This is a question we hear regularly at Advanced Ear Care. Here
CONGRATULATIONS
Stuart will give some background on what the “Lyric” is all about: to the Rest of Our
“At this time there are a number of “gimmicky” hearing products that companies
are spending a fortune on to entice you to try them. The first that comes to mind
“25th Anniversary”
is a product called the “Lyric”. This is a small hearing device that is inserted “Treasure Chest”
deep into your ear canal. The company claims it will last 3 months without
ur 3-4
ever having to change the battery or extract it from your ear. The big attraction Winners!
to this product is proclaimed ease of use. 85% of this product’s appeal is the
battery issue. (However, I have yet to see a battery last three months).
“One person I know had the battery go dead while on a trip and could not find WARRANTY WINNERS
anyone that handled the product to remove it for him. He had to continue
(FREE RENEWAL ON EXISTING AIDS)
wearing the device, causing an annoying earplug affe
affect. This left him nearly
unable to communicate with those around him for the remainder of his visit. Robert Pierce, Mission Viejo
Needless to say, he had it removed when he returned and has never worn it
again. Alan Wolfe, Stanton
Dr. Doran Farnum,
“The circuit is an old-fashioned analog technology that we were fitting 10 10-15
San Juan Capistrano
years ago. I have done deep-in-the-canal fittings for patients and understand the
canal
strategy of getting the hearing device deep into the canal. This product idea is Corazon Rodriguez, Irvine
not anything new, the battery life claim being the exception. It cannot be worn William “Bill” Daluiski, Laguna Niguel
while swimming, in a spa or steam room. Perspiration in hot weather causes Rose Harvey, Santa Ana
difficulties and accelerated earwax causes itching which requires a visit to have
the Lyric removed for ear cleaning. There are reports that for ear health, the
that,
Bennett Armstrong, San Clemente
Lyric has had to be removed for a time in order to let the ear “air out” as infection Lynne Dvorak, Laguna Woods
has occurred. Lana Fitz, San Juan Capistrano
“The Lyric concept is designed with a “subscription” (think “contract” or JoAnn Holden, Costa Mesa
“program”) attached to it. The idea is to sign up for an annu subscription,
annual Christy Jensen, Lake Forest
giving you four device changes per year. At the end of the subscription period, Lawson,
Jean Lawson, Laguna Niguel
you sign a new contract committing to the next twelve months at a hefty price tag
of about $3300.00 EVERY YEAR. A traditional hearing aid can serve you well Nieuwenhuyzen,
Pat Nieuwenhuyzen, Redondo Beach
for a minimum of five years, and most people replace traditional aids every eight
eight- Virginia Richie, Laguna Woods
to-ten years. If you do the math, you can see the striking cost comparison. For
ten John Schofield, Laguna Woods
argument’s sake, using a six-year period, the Lyric will cost you just under
year
$20,000 compared to $4-6,000. for traditional style aids. For that kind of money,
6,000. Tom Sering, Tustin
I can think of a lot of reasons to change my own battery. William “Bill” Uhl, Aliso Viejo
“I have seen ear canals torn up and bruised very badly on unsuccessful fittings. Tony Molinaro, San Clemente
And even though the little “ear caps” you wear when you take a shower are very Verlis Richards, San Clemente
cute, they can fill with water during showering which can cause a “pooling” effect. Claire Talbot, Laguna Woods
Obviously, these conditions will rust and/or damage the battery and electronics.
Vernon Spitaleri, Laguna Beach
“I give kudos to the manufacturer for their adverti
advertising blitz. But great marketing Bill Robinson, Laguna Niguel
doesn’t make this product help you hear better. Maybe enhancements will make
it more appealing in the future and we can be more enthusiastic then
then.
WE SINCERELY APPRECIATE EVERYONE
Next month, I will talk about another highly promoted product: hearing WHO PARTICIPATED IN
aids that have rechargeable batteries.” OUR FUN TREASURE CHEST DRAWING,
HELPING US CELEBRATE OUR
VALUABLE COUPON VALUABLE COUPON VALUABLE COUPON “SILVER ANNIVERSARY”. WE LOOK
FORWARD TO HELPING THE HEARING
IMPAIRED FOR THE NEXT 25 YEARS.
FREE BATTERY TESTER!!
($13.00 VALUE) WHY WE ARE PASSIONATE
ABOUT HEARING LOSS:
END THIS QUESTION FOREVER:
IS MY HEARING AID DEAD OR IS MY BATTERY NO GOOD? “I am just as deaf as I am blind.
The problems of deafness are deeper
CUT THIS COUPON AND REDEEM IT HERE: and more complex, if not more important
Deafness
than, those of blindness. Deafness is a much worse
ADVANCED EAR CARE misfortune. For it means the loss of the most vital
24310 MOULTON PKWY., STE D, LAGUNA WOODS, CA stimulus – the sound of the voice that brings language,
(949) 830-5330
5330 sets the thoughts astir and keeps us in the intellectual
company of man.” - Helen Keller -
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4. ADVANCED EAR CARE
24310 Moulton Pkwy., Ste. D
Laguna Woods, CA 92637
(949) 830-5330
E-mail: sherillf@advancedear.com
Website: www.advancedearcare.com
FLORIDA LOONY LAW: IF YOU LEAVE AN ELEPHANT TIED TO A PARKING METER, THE USUAL PARKING FEE MUST BE PAID.
One Key To Leadership: Get Out And Exercise
o
Gen. David Petraeus has a clear view of leadership, as Maj. John Patrick Gallagher recounts in the book “Leadership Lessons of the White House
Fellows”, by Charles Garcia (McGraw-Hill). One day when Petraeus was a colonel in the 82nd Airborne Division, he asked his soldiers to name the No.
Hill).
1 leadership priority of the brigade. Integrity? Marksmanship? No, the correct answer turned out to be physical fitness. The brigade thought Petreaus was
joking, until the colonel began leading his soldiers through an intensive 75 minute exercise drill every morning. And soon his point became clear: the
75-minute
workouts drove the brigade to greater alertness and energy, as well as more pride in themselves and their unit. As Gallagher puts it, “Self-discipline and
“Self
being able to perform under pressure and exist outside our comfort zone would be the key that unlocked our success.” NOTE: Just like physical exercise
unlocked brain”
for the body is the “key that unlocked our success”, “exercising your brain” by using hearing aids helps keep your hearing “able to perform under pressure”.
Play Our “Trivia Teaser” and Win a Prize Today!
1. How long does it take for a red blood cell to circle the whole body?
• 60 seconds
• 90 seconds
• 20 seconds
HAPPY NEW YEAR Greetings to Everyone! • 40 seconds
2. Windmills always turn counter-clockwise except in what country?
clockwise
Well, we made it through 2009 and it looks like most
everyone is breathing a sigh of relief that the first decade of the 21st • Germany
century is behind us. We hope you all were able to enjoy some part of • Switzerland
the end-of-the year festivities, joining family, friends and others in some
nd • Ireland
• Poland
way to say “good-bye” to 2009 and “hello” to a brand new year.
bye”
We are excited to see what the new decade brings to the table; the 3. What 2 occupations did Whoopi Goldberg hold before becoming an
actress?
winds of expectation seem to be blowing in so many directions right now,
we can only wait to see how the good Lord lets it all play out. • Window installer and Tennis Shoe Sales Rep
• Professional Dog Walker and Alterations Seamstress
One thing we can be sure of: there is always something new to help you
• Car Wash Superintendant and Veterinarian’s Assistant
hear better. Among other manufacturers’ events, I will be going to an • Mortuary Cosmetologist and Bricklayer
Audibel seminar later this month and look forward to learning “what’s
new for 2010” in the hearing industry. There’s been much anticipation 4. How much fuel remained in the Apollo 11’s fuel tank upon landing on the
moon on July 16, 1969?
for the “swipe” technology and other innovations that I am excited to
learn about so I can tell you “what’s new now”. • 5 minutes worth
• 90 seconds worth
As soon as we learn about something “new, different and exciting”, • 20 seconds worth
we’ll let you know. So, keep your ears open (no pun intended) for • 3 minutes worth
our updates. We’ll keep you posted in our newsletters, on our
website, in our television ads, and on our “music on hold” recordings, 5. What was the original name Walt Disney chose
al chos
for Mickey Mouse?
so keep watching and listening in 2010!
In the meantime, on behalf of all of us at Advanced Ear Care, I wish you • Malcolm
• Mordechai
well. May God bless you with health and happiness in the days ahead.
• Mortimer
• Marty
FUN FACT: TERMITES EAT WOOD TWICE AS FAS WHEN EXPOSED TO HEAVY METAL MUSIC. ANOTHE REASON TO ENJOY BACH.
AST HER