Designing Tag Navigation

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Speaker: James Kalbach

Tecnologia Educação

James Kalbach
Human Factors Engineer LexisNexis

Information Architect Razorfish Germany (2003)

Library & Info Science Degree Rutgers University

Designing Web Navigation
(O‘Reilly, Aug 2007)

The Navigation Layer

“ [Filters] help people
move from the world
they know (“hits”) to the
world they don’t
(“niches”)…
”
“ Soon everything will
make it to the market
and the real opportunity
will be sorting it all out.
”

1. Owner-Created Metadata

Pros
• Consistent terms
• Comprehensive

Cons
• Time intensive to create
• Maintenance
• Inflexible, rigid

Example:

Controlled Vocabulary

2. Technically Generated Metadata

Cons
Pros
• Can be inaccurate
• Scales up
• Performance intensive
• Quick, timely
• High cost to enter
• Inexpensive to run

Examples: Entity Extraction

3. User-Generated Metadata

Pros
• Low maintenance
• Self-generating organization
• Low costs to get started
• OK for an answer

Cons
• Lacks comprehensiveness
• Requires incubation time
• Navigating other's tags
difficult

Example:

Tagging

Tagging Process
Why do people tag?
• Re-find something of value
• Share a resource or object with others

Three key stages of tagging
1. Creating tags
2. Using and managing your own tags
3. Using other people’s tags

Prompt for Tags
Help people find words to use

Tag Form

Avoid space-separated tags

Newyearseveparty2007
iphone_review
to-read

Use comma-separated

Provide Different Views
Let people navigate in different ways

Navigate Resources
Allow people to search their resources

Combine Tags
Allow people to combine two tags

Enhance Tag Clouds
Show context and provide structure

Mix Metadata
Expose other types of relevant metadata

Show Tags for Resource
Expose tags at the resource-level

Link to Other People
Browse the resources of other members

Conclusions

Tagging offers an alternative to top-down classification

Tags are still just another type of metadata

Tagging doesn’t necessarily mean using a tag cloud

Understand the broader tagging context

In designing a tagging system, three stages are critical:
1. Creating tags
2. Navigating your own tags
3. Navigating the tags of others

People must be able to navigate tags effectively

Thank You

www.ExperiencingInformation.com

James.Kalbach@LexisNexis.com

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Designing Tag Navigation

1. Designing Tag Navigation November 2007

2. James Kalbach Human Factors Engineer LexisNexis Information Architect Razorfish Germany (2003) Library & Info Science Degree Rutgers University Designing Web Navigation (O‘Reilly, Aug 2007)

3. Metadata

4. The Navigation Layer “ [Filters] help people move from the world they know (“hits”) to the world they don’t (“niches”)… ” “ Soon everything will make it to the market and the real opportunity will be sorting it all out. ”

5. 1. Owner-Created Metadata Pros • Consistent terms • Comprehensive Cons • Time intensive to create • Maintenance • Inflexible, rigid Example: Controlled Vocabulary

6. 2. Technically Generated Metadata Cons Pros • Can be inaccurate • Scales up • Performance intensive • Quick, timely • High cost to enter • Inexpensive to run Examples: Entity Extraction

7. 3. User-Generated Metadata Pros • Low maintenance • Self-generating organization • Low costs to get started • OK for an answer Cons • Lacks comprehensiveness • Requires incubation time • Navigating other's tags difficult Example: Tagging

8. Tagging ≠ Tag Cloud

9. Tagging Process Why do people tag? • Re-find something of value • Share a resource or object with others Three key stages of tagging 1. Creating tags 2. Using and managing your own tags 3. Using other people’s tags

10. 1. Creating Tags

11. Encourage Tagging Make it easy to tag

12.

13.

14. Prompt for Tags Help people find words to use

15.

16. Tag Form Avoid space-separated tags Newyearseveparty2007 iphone_review to-read Use comma-separated

17.

18. 2. Navigating Your Own Tags

19. Provide Different Views Let people navigate in different ways

20.

21. Navigate Resources Allow people to search their resources

22. Combine Tags Allow people to combine two tags

23. 3. Navigating Other People‘s Tags

24. Enhance Tag Clouds Show context and provide structure

25.

26. Mix Metadata Expose other types of relevant metadata

27.

28. Show Tags for Resource Expose tags at the resource-level

29. Link to Other People Browse the resources of other members

30. Conclusions Tagging offers an alternative to top-down classification Tags are still just another type of metadata Tagging doesn’t necessarily mean using a tag cloud Understand the broader tagging context In designing a tagging system, three stages are critical: 1. Creating tags 2. Navigating your own tags 3. Navigating the tags of others People must be able to navigate tags effectively

31. Thank You www.ExperiencingInformation.com James.Kalbach@LexisNexis.com

Designing Tag Navigation

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