adtech SF 2012: Facebook & Google Work Together for Today's Brand Marketer by Kevin Lange
1. Better Together
Facebook and Google Work Together for
Today’s Brand Marketer
Kevin Lange
VP/Director, Starcom MediaVest Group
Kevin.Lange@smvgroup.com
7. …To better engage across all channels
• Who is my most engaged audience?
• What are they passionate about?
• What other media do they consume?
• What types of content do they identify with?
• Where else can I find more people like them?
14. More effort = more engagement
High involvement behaviors gauge the impact of a
brand’s social media experience
Copyright SMG, 2010, All rights reserved
15. Meaningful engagement = future action
Source: June 2011 SMG Proprietary Research conducted across Facebook & YouTube
16. In summary: Better together!
Listen to better engage
Amplify content with paid media
Optimize to meaningful brand experiences
Editor's Notes
Reality is less “Google vs. Facebook,” and more “buddy-cop thriller”. Google, the savvy veteran, Facebook the unpredictable upstart. Both are the best at what they do, and while they may not always like each other very much, brand marketers can make them both work together to achieve success in the new social-driven media landscape.