Creators I blog because I have something important to share --StevenNoble

Creators ,[object Object],[object Object],[object Object],[object Object],[object Object],I blog because I have something important to share

Critics I either love something or hate it – there’s no grey zone there ,[object Object],[object Object],[object Object],[object Object]

Collectors I’m a technology and organisation nut – everything has a place, everything in it’s place ,[object Object],[object Object],[object Object]

Joiners ,[object Object],[object Object],My friends are the most important part of my life

Spectators All this new content is a great way to indulge my passion for golf ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inactives ,[object Object],My real life is already too full to pursue an online one

Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% Source: Asia Pacific Consumer Technographics Survey, Q2 2008 Most online Aussie adults use social media Base: Adult Australian online consumers 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics ® Revealed” report

Creators I blog because I have something important to share --StevenNoble

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Creators I blog because I have something important to share --StevenNoble