The document outlines several processes for acquiring and retaining email subscribers. It discusses setting up a registration process that includes: 1) a registration form on the website, 2) a thank you page upon registration, and 3) a confirmation email. It also discusses best practices for retention, including: 1) designing emails with a clear layout, 2) segmenting subscribers and sending relevant content, 3) developing a communications plan with sales teams, and 4) integrating email marketing into the broader promotional mix. Finally, it examines how Dick Smith grew its database through initiatives like offering exclusive deals to email subscribers and including a "send to friend" feature.