Social Media Brand Plan
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My social media brand plan for JRNL 379 (and my future!).
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Social Media Brand Plan
- 1. Social Media Brand Plan By Adrienne Mahan
- 2. Goals: Advertise myself for career possibilities Move to big city like NYC or Chicago (long-term) Obtain career in magazine industry write for Rolling Stone or other entertainment magazine ideally
- 3. Portfolio: Include all relevant writing, photography and design work Showcase all talents & abilities Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com
- 4. Objectives: Intern positions and other experience are key in reaching my goals Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers
- 5. SWOT Analysis: Strengths: Well-rounded skill set for journalism career Weaknesses: Lack of professional experience Opportunities: Supportive family to help me obtain goals wherever I may have to go to accomplish them Threats: Other new journalists with same experience as me competing for same jobs
- 6. Current Online Presence: Facebook Twitter Google Picasa YouTube Needs development LinkedIn Add experience Blogger Wordpress
- 7. Key Messages: My social media brand will represent my skills and abilities as a journalist Without meeting me, employers will see how organized I am and how much work I can put into making something great
- 8. Strategies: Try to get in anywhere I can Write event stories for local paper/magazine Start my own entertainment blog(?) Use Wordpress Looks neat & like real website Easy to manage
- 9. Tactics: I’m currently working on getting an internship to start getting professional experience Short-term: I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months Long-term: Stay humble & hard-working Be ambitious
- 10. Measurement: The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing A job would be nice One that offers opportunity to advance within the company or to bigger companies of the like Ideally at a company/publication that is somewhat popular