This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally available mobile technologies: trying to provoke FS companies to consider some of the techniques for their customer engagement.
Do please contact me (adrian.sarosi@openmarket.com) for the associated notes.
18. OpenMarket Solutions
• Premium SMS • Global SMS • PaaS
• Web/WAP Billing • Standard, Premium, • CMX2
& FTEU (Services, Content, P
• Application/In-
ublishing)
Application Billing • One-Way &
• Chat & Customer
• Direct Operator Billing Interactive Care
• Mobile Crediting • MMS • IVR – Voice & Video
• Factoring (FastPay) • Push Notifications • Voice & Video Short
• Pre-Auth & • Short Codes, Long Codes
Authorization API Codes/Virtual • Location API
• Refund & Chargeback Numbers • Operator Look-Up API
APIs • VSIM hosting • Subscriber Profile API
• Telephony Gateway
Bespoke services
18 proprietary and confidential
19. Key takeaways
• Effective communication is simple communication
• Encourage a response which triggers further action
and engagement
• Significant cost savings and benefits can be made
across multiple departments
• Mobile is personal – offer the choice to the user
• Use mobile to overcome hurdles – don’t make new
ones!
• Mobile isn’t static – be prepared to invest
• Mobile is the glue
19 Proprietary & Confidential to OpenMarket