Gruntvig granada meeting may 14 2012

1. Grundtvig project
Integration of senior Europeans
through fostering of family traditions
Granada meeting - May 14-15th, 2012
CENTRO EUROPEO DE LAS MUJERES “MARIANA DE PINEDA”

2. How to became a
MA K E R
without go bankrupt !

3. Out There, there are a lot of low-cost makers

4. So, you must be
a high-cost maker
Sutor Mantellassi:
stivaletto stringato in coccodrillo intero
(4.875 euro) http://www.sutormantellassi.com

5. Out there...
there are
a lot of
throwaway
mass-production
objects

6. So, you must
produce durable and unique objects
Hang Drum
http://www.framedrums.net/instruments/panart-hang-and-handpans/
http://www.laurainserra.com/en/Hang_info.html

7. In 2006 the Hang Makers stopped shipping
instruments directly and halted sales through
retailers.
To obtain a Hang, prospective customers must
send a letter to request an instrument.
In 2007, purchasers were invited to Bern with an
appointment time to select an instrument.
Since the demand continues to exceed the small
production, one must mail or fax a letter to PANArt
directly.
It is NOT possible to obtain a Hang via e-mail
request or visiting them without their invitation!

8. Out there...
there are a lot
of useful
but ugly
objects

9. So, you must produce aesthetic value
Pleat Box has come about
through the first-ever
collaboration between Xavier
Mañosa, a master ceramicist from
Barcelona, and the Mashallah
design studio in Berlin with
Marset.
The idea behind the Pleat Box is
that of a sophisticated combination
between a digitally-designed
crease in a piece of cloth, the
silhouette of which is applied to a
ceramic base.
Examples: https://vimeo.com/36130333

10. 100.000 objects
per year worth
€1,00 each?
NO
YES
(ideally...)
1 object per year
worth €100.00,00

11. Examples: http://www.italiaveloce.it/

12. Examples: http://www.foscarini.com/
Foscarini has managed to
develop its collection of models
with a strong personality, the fruit
of coherence between design
and production. Its partnership
with grand masters and young
talents from the international
design circuit, with different types
of professional experience and
creativity, the central nature of
the project and the company’s
flexibility, have led to original
products that are dictated
each time by the features of
each single design.

13. We set out to do, things to
collect, which are good in a
broad sense, namely,
according to traditional
standards of labor-intensive
manufactured and therefore
solid and functional, of their function designed to suit
the material and therefore beautiful, from traditional materials
(metal, glass, wood, etc.) produced, durable and repairable and
therefore environmentally friendly

15. Rigth priorities (TO BECAME A MAKER)
know yourself (motivation + competence)
through apprenticeship...studying is not enough
(oh, you must find out a MASTER not a goat)
Learn to sell
Learn to make
Learn to understand a balance sheet
Then TH E END
Hire a worhshop
Buy the equipment
Buy raw material
Try to sell your stuff Wrong
priorities
Hire a worhshop
read this: Buy the equipment
Porter M.E., Competitive Advantage:
creating and sustaining superior
Buy raw material
Performance, The Free Press, New Learn to make things
York, 1985 Try to sell them