Persuading your firm to use social media
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This document discusses persuading a law firm to use social media. It provides statistics showing that an online presence influences in-house counsel's decisions when hiring lawyers. The goals are to persuade firm management and lawyers, and to measure success. Metrics on law firm social media use from 2010-2011 show increases in blogging, social network usage, and importance of online content. Suggestions are made for finding lawyers interested in social media, resources needed, habits to form, and potential returns on investment including media mentions, speaking opportunities, and new client engagements and relationships.
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Persuading your firm to use social media
- 1. Persuading your firm to use social media. AdrianDayton.com
- 2. “Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.” -BTI Consulting 2011
- 3. WHY I BELIEVE . . .
- 4. Does anybody know a contracts lawyer?
- 10. Three goals for today… How to persuade firm management How to persuade individual lawyers How to measure success
- 12. 2010
- 13. 2011
- 15. 2010 43% of in-house counsel cited blogs as their go- to source for news. Greentarget 2010
- 16. 2011 76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions. Greentarget / InsideCounsel 2011
- 17. How are law firms responding?
- 18. 2011 The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011 Are some firms too big to blog? -National Law Journal 2011
- 19. 2011 77% of law firms reportedly use at least 1 social network. Lexis Nexis / Visability
- 21. Data is compelling evidence for most business people, but lawyers care more about precedent than statistics.
- 22. How do we compare to our competitors?
- 24. How do I find the right lawyers? In transition Hungry Creative
- 25. What resources do they need? Training (aka hand holding) Coaching Accountability
- 26. What habits are needed? Schedule time, even 20 minutes/day Follow up Actively work your networks
- 27. 50 lawyers blogging and actively using social media 18 law blogs 200% to 500% greater traffic 14 confirmed high dollar engagements as a result
- 28. What is the ROI? Media mentions Speaking opportunities Increase web traffic New relationships New client engagements
- 30. Update your status = 1 point
- 31. Sent a tweet = 1 point
- 32. Set up an appointment = 50 points
- 33. Bring in a new client = 200 points
- 34. Results… 4 new client engagments Over 45 appointments were set up
- 35. One final story…
Notas do Editor
- I wrote a book, and a friend of mine said, use a blog and Twitter- and it can help you build a following and get published.So I said ok, started blogging, started using Twitter- and then something unexpected happened-One of the writers I was following said, “Does anybody know a contracts lawyer?” Within 48 hours my firm had a new client.This was just one client, but it was fascinating to me, so I started to research the legal industry- and discovered that law firms were for the most part ignoring social media. There were a firms that were doing more, Baker & Daniels was one of the first- so I started researching these firms, I spent probably a couple hundred hours learning everything I could about social media.Then something else unexpected happened, I blogged about a conference I attended- and within 2 weeks it was picked up by the Wall Street Journal Law blog.That was when it hit me that I had stumbled upon something truly powerful. Here I was 2 months from passing the bar, and I was getting attention on a pretty impressive scale. So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using Twitter and social media to bring in business.
- -spoken all across the United States-Quoted in WSJ, Entreprenuer.com, and Fast Company Magazine-landed major consulting work-will be flying to Australia and New Zealand to speak in March.