Social media refers to virtual communities and networks where people interact, share, and exchange information and ideas. Before the internet, people would gather in person to share passions. The proliferation of products, media, and access to the internet has led to exponential growth of social media, with billions of websites and pages online. Companies must study their customers and promote engagement through social media to build customer loyalty by providing the right content at the right place and time for their target audiences. Those who implement successful social media strategies will see business benefits.

1. By Adriana A. Silvério
For business

2. Social Media
Refers to the means of interactions among
people in which they create, share, and
exchange information and ideas in virtual
communities and networks.
Source: Wikipedia

3. Social Media History
Before the internet,
people used to
gather to
share our
passions

4. Timeline
Stop?

5. Proliferation
Proliferation

6. 1. Products Proliferation
Products proliferation and avaibility means more choice for the buyer.

7. 2. Media Proliferation
Today, the media is fragmented
Brazil
Web
Millions of sites
Billions of pages
Source: ABERT (Associação Brasileira de Rádio e Televisão)
• 9.100 radio stations
• 31 TV channels (open)
• More than 100 magazines titles

8. 3. Access Proliferation
•Cell Phone
•TV
•Blogs
•Magazines
•Newspaper
•E-Mail
•Ring Tones
•Podcasting
•Video Games
•Websites
•Search
•Radio...

9. millions
Highlights:
 The total number of people with internet access in any environment
(households, workplaces, schools, lan houses or other places) reached 82.4 million
in the first quarter of 2012,
IBOPE Nielsen Online
 Bandwidth exceeds 88 million accesses in Brazil. GQ Globo, 2013

10. Companies are changing their strategy
Consumers are not listening anymore

11. For your business:
Study about the kinds of social media;
Study more about your customers;
Promote
Engagement
= Customer Loyalt

12. • know about new products
• Participate of promotions
• Play games
1300 customers listenned by
CMO Council using the social
media for...

13. Who is doing
it right?

14. is doing it right

15. is doing it right

17. Conclusion
Companies with a good strategy of Social Media
provite the right content in the right place and time for your
target.
Place Time
Content
Are you ready?

18. More information:
www.facebook.com/adrianaaurichiosilverio
www.slideshare.com/
Thank you!