Refining Success - The New Data Driven Method

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The document discusses refining a company's definition of success using a data-driven model. It recommends that companies empower analysts to explore data, measure success against benchmarks, partner with analytics and marketing, integrate analytics from the start, set goals and share wins, and continually refine their approach to success based on the data. The key is asking the right questions and providing actionable data to drive decisions.

Marketing

Reﬁning Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com

@adrenalytics

How do you Deﬁne Success?

andrew.pearlman@sourcebits.com

@adrenalytics

Deﬁne Reﬁne Success
What a great launch!
Now, let’s get started...

andrew.pearlman@sourcebits.com

@adrenalytics

Becoming Data Driven

Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks

andrew.pearlman@sourcebits.com

@adrenalytics

Two Key Partners
Analytics

andrew.pearlman@sourcebits.com

Marketing

@adrenalytics

Analytics Providers

andrew.pearlman@sourcebits.com

@adrenalytics

Marketing Analytics

andrew.pearlman@sourcebits.com

@adrenalytics

Implementing a Plan

Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Reﬁne Success!

andrew.pearlman@sourcebits.com

@adrenalytics

Questions?

andrew.pearlman@sourcebits.com

@adrenalytics

Available

//:ptth

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url?

Marketing

Development

andrew.pearlman@sourcebits.com

Design

@adrenalytics

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