Adnan Ali, a Social Media and Web Entrepreneurship professional, gave this presentation in Lahore, Pakistan at the Digital Entrepreneurship Seminar on July 18, 2009.
Digital Entrepreneurship Business Models Under 40 Characters
1. Web Entrepreneurship
The Business Models
Adnan Ali
Assistant Professor, UMT
Saturday, July 18th, 2009
2. Digital Entrepreneurship
is a specific category of
Entrepreneurship that leverages
new technologies in novel ways
Source: wikipedia.org
3. Digital Entrepreneurs
are individuals who use Internet
technologies as tools to create
commercial opportunities, disseminate
information, and collaborate with
clients and partners.
Source: wikipedia.org
15. Same Basics
Business planning
Low overheads
High productivity
Minimal ownership of capital assets
Great people
16. New Practices
Viral communications
Small business intranets
Collaborative applications
Pay per use online advertisement
Customer relation management software
38. Infomarketing
Blogs
Web based tutorials
eBooks
Audio / video courses
Topical Forums / Wikis
39. Community Model
Open Source (RedHat)
Open Content (Wikipedia)
Public Broadcasting (Youtube)
Social Networking (Facebook)
Professional Networking (LinkedIn)
40. Other Models
Merchant (eCommerce)
Subscription (Content, Truste)
Utility (SAAS)
41. The 5 Steps
Acquisition (traffic comes in)
Activation (happy 1st visit)
Retention (multiple revisits)
Referral (users refer to others)
Revenue (some transaction)
42. The Bottom Line
Develop Value Proposition
Get Users (Acquisition, Referral)
Drive Usage (Activation, Retention)
Make Money (Revenue)
Users / Usage Money