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Social Media Metrics
. . . our brand is the sum of many parts . . .
The Social Loop




                  Source: Wayne Smallman
Strategy
Create Buzz
Flickr: aussiegall/Louise Docker




                                   Listen
METRICS MANTRA:
  “You can’t manage what you can’t measure.”
Start with end goal in mind
    To lower bounce rate.
    To improve page views, time spent.
    To establish a killer keywords list.
    To have and to hold RSS.
Who’s coming to our site?
Tool: Google Analytics
Benchmarking against sites of similar size
Traffic Sources/Keywords
local.google.com
Other Free Analytics Tools.
                    Should we try them out?
www.crazyegg.com




                         www.enquisite.com
RSS Feed Measurement
Tools Who’s subscribing to us?
Tracking Subscribers and Reach




   Reach is the total number of people who have taken action
       - viewed or clicked - on the content in your feed.
Tracking Subscribers and Reach




    Reach is the total number of people who have taken action
        - viewed or clicked - on the content in your feed.
Using Excel, let’s measure trends over time
What Are Your Ideas (Yari)?

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ADMSP Social Media Metrics Tutorial