This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who is handling our social media blogs at posterous, wordpress, and blogger. She is doing great! Check them out at: http://admsp.posterous.com/ http://admsp.wordpress.com/ http://altosdelmarsculpturepark.blogspot.com/ You can find Isabel at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

1. How to use Blogs for

2. Firstly. What is a
blog?

3. Well what ever you thought,
you’re right
That is just one use of what is a very
powerful public relations tool

4. So .. what is a blog?
A promotional gold mine for ADMSP

5. How can it
benefit ADMSP?

6. Positions ADMSP
and + staff as
authorities

7. Creat core brand
identity

8. Increases our
reach

9. Allows us to
communicate
directly with
users

10. Enhances your
existing public
relations strategy

11. Captures more
search traffic via
‘the long tail’

12. Improves
relevant internal
linking to our
website

13. Humanizes our
business

14. Positions us next
to industry
leaders

15. Encourages
feedback from
users

16. Makes the most
of our everyday
activities by
vocalizing them

17. How to achieve
Isabel’s
blogging success?

18. Carry out competitor
analysis with http://
www.quarkbase.com/
to find out what the
competition is doing

19. Get to know
words again,
indulge in them..
They are now
your public
relations team!

20. Write engaging
titles that grab
readers attention

21. Sum up your
entire post in a
title

22. Think how
punchy news
titles are

23. Advertise your
blog on areas of
our website (in a
little while!)

24. Use calls to action
throughout your
posts
start writing
them now in a list

25. Maximize your
RSS feed
subscriptions by
including a large
or prominent
RSS icon

26. Make it easy for users to
share your content by
adding ‘share this’ buttons
so that they can post your
content to Digg, Yahoo buzz,
Twitter, Delicious and
Reddit.
Ask Delmarys how to do
it...she is using it already!

27. Make sure your
blog is integrated
into our website,
thus any links into
the blog with benefit
our site also (we will
do this)

28. Comment on
other industry
blogs and forums
to expand your
authority and lead
users back to your
website

29. Make sure your
blog visitors can
easily navigate
back to our
website (we will do
this)

30. Post often to
ensure the search
engines are
returning
regularly to index
your content

31. Help the engines
out by adding
your RSS URL to
a number of
respected RSS
directories such
as Technorati

32. Include pics of
project in posts to
reinforce the
users journey
from your site to
your blog

33. Use keywords and
phrases to
optimize your
posts

34. Consider opening
a netvibes page to
track everything
going on in your
industry via RSS feeds

35. What subject is at the top
of Digg or Twitter search,
what are people reading about?
Integrate that into ADMSP

36. Be interesting
and informative

37. Use breaking news and
integrate to ADMSP

38. Video content should
be utilized as it
stimulates users
interest and they can
easily embed it on to
their site or social
space (working on it)

39. Make good use of
categories to help
users navigate to
the content that
is important to
them

40. Utilize the notoriety of
others for your own benefits
with Guest blogging and
interviews

41. Create substance
with high
resolution images
within posts

42. Remember the
basic blogging
mantra

43. Short and
simple

44. Be a
thought
leader

45. Fresh
and often

46. Ask for
help

47. Have an
opinion

48. Be
authentic

49. Don’t sell

50. Be
generous

51. Set-up webmaster tools on
your blog and make sure
your site map is active

52. Set-up google analytics on
you blog