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2010 TABS
Social Media Institute
Photo credit: donnaidh_sidhe
http://www.flickr.com/photos/donnaidh_sidhe/1032985990/
New Rules of PR & Marketing
                                         David Meerman Scott



I credit David Meerman Scott’s, “New Rules of PR & Marketing” with shifting the way I think about communicating
online.

The way we reach our constituents is changing from outbound communications to an inbound tract. With that
comes a new level of honesty about our brands and our message. All of our online footprints are being created by
the people around us- our job is to believe in our products and encourage the conversation.
Outbound marketing




        Photo Credit: Thomas Hawk
“Outbound marketing is the traditional
                        form of marketing where a company
                       initiates the conversation and sends its
                             message out to an audience. ”




   Credit: Wordstream
   http://www.wordstream.com/outbound-marketing



So what does he mean by outbound marketing
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
“Inbound marketing is a marketing strategy that
              focuses on getting found by customers. This
             sense is related to relationship marketing and
               Seth Godin's idea of permission marketing.
               David Meerman Scott recommends[3] that
              marketers "earn their way in" (via publishing
                  helpful information on a blog etc.)...”


Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing
“...create content that people actually want to see.”


For me it boils down to this... It got me to rethink the way I craft content.
“Show rather than tell”
“So how does this relate to
                    social media?”




Hold onto this question. We’ll get to it soon, but lets step back for a second.
What is social media?
                Social media are primarily Internet- and
                mobile-based tools for sharing and discussing
                information among human beings.[1] The
       term most often refers to activities that integrate
       technology, telecommunications and social
       interaction, and the construction of words, pictures,
       videos and audio. [2]
                                                   http://en.wikipedia.org/wiki/Social_media




So lets take a step back and define social media.
A real conversation...




These tools allow for a real conversation between publisher & fans/friends.
...facilitated by multiple platforms
500


     400


     300


     200


     100


       0
                       April 2009                               May 2010   *July 2010

       Source: Facebook http://www.facebook.com/press/info.php?timeline



Facebook saw over 300 million new accounts added in a little over a year.
200.0


    160.0


    120.0


     80.0


     40.0


        0
                         April 2009                                 April 2010                                 June 2010
       Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
       Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1




Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a
reported 190 million in June.
Racing to
                                                              Tweeting to
                                                              2000followers!
                                                              1000 fans!




Social media participation is growing. Schools are actively pushing to build their networks.
Connect with our school!




We’ve created our channels and have begun to promote them - perhaps via email; on our
sites.
All good steps in an effort to boost our networks and connect with a broad range of people
who matter to our schools. How many of us feature “follow us; become a fan, connect; etc”
twitter & facebook buttons on our sites or in our email signatures?
What do you do
             when you get there?


Big question is how do you engage your network as it grows?
Create & share
                   compelling content.



You do this by creating & sharing compelling content that speaks to these fundamental needs.

Your school enjoys a fan base that, for lack of a better word, “consume” your narrative stream or long story. The
object is to begin bringing applying families into this stream. This requires that you give fans and families substance-
not necessarily formality, but substance- events, stories, narratives, happenings and achievement on campus. Show
the ways students are growing and learning- real and substantive. Engage your fans by sharing the school experience.
Photo credit: shanebee
                                                                 http://www.flickr.com/photos/shanesworld/21584252/




How do we do this? I advocate that schools commit to a content library. One that isn’t as
concerned about polish, but a library that catalogs a form of content that offers a birds eye
view of what it’s like to “experience” your community.
Photo credit: shanebee
                                                                     http://www.flickr.com/photos/shanesworld/21584252/




Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms- blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.

Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
Show rather
        than tell.



I like to live by these simple words whenever we create content - show rather than tell.
Show rather than tell.




    Photo credit: Northfield Mount Hermon School
    http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/



If you’re talking about your great art program. Show students drawing by the creek. Highlight
their work on a regular basis.
Show rather than tell.




    Photo credit: Vermont Academy
    http://www.flickr.com/photos/31278469@N04/3919640397


If you’re excited about your school’s fall mountain day. Show students climbing to top.
Interview them about the challenges of the climb and how the event impacts the school
community. Let them connect the dots and their share it with your online communities.
Show rather than tell.




We all talk about school spirit. Let your students capture it via short videos.
“Your fans love nothing
             more than to see what’s
            happening & feel connected
                to your school.”



Your fans- students, parents, alums- love nothing more than to see & hear what their kids &
their friends are doing.
Photo credit: shanebee
                                                                 http://www.flickr.com/photos/shanesworld/21584252/




It all comes back to building a library. Check out the content when you need it. Add to it
throughout the year; keep it current. Use it to show what’s happening on your campus.
Photo credit: shanebee
                                                                http://www.flickr.com/photos/shanesworld/21584252/




                                         Photo credit: tray
           http://www.flickr.com/photos/tapps/3989627494




You don’t have to be a tech guru to produce content (from left to right- edSocialMedia’s
Steve Ritchie & Ernest Koe; Hiram Cuevas, St. Christopher's School; Travis Warren, WhippleHill
Communications).

Point is that I suspect that most everyone sitting in the room use social media in some form
or fashion to journal daily life and stay connected with family, friends & organizations.
Photo credit: shanebee
                                          http://www.flickr.com/photos/shanesworld/21584252/




It could come in the form of twitter...
Photo credit: shanebee
                                          http://www.flickr.com/photos/shanesworld/21584252/




...or photo sharing sites like flickr...
Photo credit: shanebee
                                            http://www.flickr.com/photos/shanesworld/21584252/




or the most obvious of all... facebook...
Photo credit: shanebee
                                                                 http://www.flickr.com/photos/shanesworld/21584252/




When you think about it from an institutional perspective, you likely already have a wealth of
content capturing campus experiences. It’s a question of aggregating it and checking out the
content from your ‘library’ when you need it.
"When we blog,
we tend to talk like humans.
 When we write home page
copy, we write like marketing
        brochures"
                  -Dharmesh Shah, Hubspot
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
Admission Timeline



                 Browsing                              School Visit
               for Schools                             & Follow Up




Lets relate your content to the admission timeline to see how we can strengthen your
relationships so that when an enrolled student steps on campus they feel like they’re already
a connected member of the community.

By the way, this is an approximation of course- it may differ in your office - but it works. Lets
take the timeline and see how we can apply the tools & content to enhance & support what
you’re already doing.
Admission Timeline




                                   Browsing
                              for Schools




This is an approximation of course- it may differ in your office . Lets take the timeline and
see how we can apply these new tools to enhance & support what you’re already doing.
Admission Timeline


  Student & Family Profile
   •New family to boarding school
   •Talented writer
   •Soccer goalie (collegiate talent?)
   •Interests in science with a
   particular focus on sustainability
Admission Timeline




 •New family to boarding school
What do families want when they first come to your site? Proctor does a really nice job of
weaving their content with that of their fans.
2010 TABS 
Social Media Institute: Admissions
For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and
the institutional memory to a certain extent. He knows current student & parents, alums, you
name it -they know him and he knows what the school stands for. His job is to capture that
in words and pictures 2-3 times a week.
His posts capture the attention of prospective families and gives them a way to stay
connected to what’s happening at Proctor- he helps them to envision what it’s like to be a
Proctor student.
Northfield Mount Hermon’s NMHbook - a dedicated section of their site
(www.nmhschool.org/nmhbook) that aggregates all of their social content providing an up-
to-minute snapshot of what’s happening on campus both from the perspective of their
faculty & students.
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
“Brian Rosenberg aka the President of Macalester College”


I don’t know if it started out this way, but this is one of the most effective outreach pieces
I’ve seen. It was done by the President of Macalester College. Self-deprecating humor,
showcased his campus, told you a lot about the school and what the feeling about the
campus is like.
“I have received several hundred e-mail messages from alumni,
    parents, current and prospective students, as well as from other
    college presidents and from folks I simply cannot identify, and from
    countries including Pakistan, Japan, Spain, Singapore, and China
    —where one alumnus, from the class of 1950 no less, managed to
    circumvent the national blockage of YouTube and get the video
    directly from the college's server. Amazing.”




The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
“Yet positive responses to our annual-fund solicitations spiked after
the video's appearance, reminding us that reputation, institutional
pride, and general good will can have as significant an impact on
development efforts as projects that are more deliberately focused on
raising dollars—and are far more expensive.

With this project, I have begun to learn about the nature and power
of the social media that are reshaping the way we communicate
with one another and should be reshaping the way organizations of
all kinds communicate.”


The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
2010 TABS 
Social Media Institute: Admissions
Admission Timeline



  Browsing      School Visit
for Schools     & Follow Up
Admission Timeline




  School Visit
  & Follow Up
Photo credit: Pumbaa80


Interest in Soccer
                     http://commons.wikimedia.org/wiki/File:Soccer_ball.svg
Interest in Soccer
Talented writer
Interests in science with a particular
 focus on sustainability




How many schools in this room participate in the Green Cup Challenge? How many share your
videos with prospective students & families, especially those who’ve demonstrated an interest
this area?
Show rather than tell




Every example of content that I showed you came from outside of the admission/
communication office. It’s a product of the classes, daily life, athletics and each does an
excellent job of showing what it’s like to experience your schools. Perhaps even more so than
a highly tailored marketing piece.
The Maestro




How do I orchestrate this sort of campaign?
Jesse Bardo


Last year Jesse Bardo was tasked with managing social media in their admission office.
NMH started out fast posting basic updates. Sports scores, travel schedules.
www.nmhschool.org




Jesse understood that a web site is fast in terms of posting information, but that social media
offered a faster, more focused opportunity to connect with fans of the school.
Social media provides an opportunity to publish instant information to large networks. But
Jesse knew that he needed to do more than publish scores and travel schedules to excite their
fans. He used these new tools to plug people into the incredible stories popping up on
campus each day.
Newspaper




              SID                                                        Radio




             English Dept                                              Math Dept




                                         Science Dept



He built a network of people on campus. Folks feeding him stories about the goings on on
campus.
His ‘sources’ loved seeing their stories appear on facebook, twitter, flickr, etc. The
excitement fed their desire to provide Jesse with more information.
Majority of tweets or facebook updates point to an item of substance. Giving the fan or
follower more to consume and additional reasons to connect.
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
2010 TABS 
Social Media Institute: Admissions
*4826

                        *1641
                                                 *As of December 1, 2010




Great numbers supported by compelling, meaningful content. Makes the relationship that
much stronger.
30% increase in
                        interviews from
                           2008-2010



Great numbers supported by compelling, meaningful content. Makes the relationship that
much stronger.
Exercise:
•   Lets break into (three?) groups


•   Consider the organic
    Through the lens of social media think about the opportunities on your campus
    that speak to your school’s culture & values. Is there a budding Chuck Will?
    Are there academic classes or extracurricular programs that already produce
    terrific content?


•   Write down 3-4 examples & share
    Consider how you could build on & translate each into compelling
    social media outreach.

•   Lets share the top 5 examples from each group
    Vote on the opportunities that you think have the makings of the next social
    media all-star campaign? What make them special? How do you envision rolling
    out & sustaining each?
Photo credit: shanebee
                            http://www.flickr.com/photos/shanesworld/21584252/




Exercise:
 •Break into three groups
 •Show rather than tell
 •Build on something that
 already works
www.edsocialmedia.com
Stay Connected!
Peter Baron
AdmissionsQuest

Email	

 	

     	

   	

   pbaron@admissionsquest.com
Phone	

 	

     	

   	

   (617) 623-4212

Twitter 	

	

   	

   	

   twitter.com/peterdbaron
	

 	

 	

      	

   	

   twitter.com/admissionsquest
	

 	

 	

      	

   	

   twitter.com/edsocialmedia

Vimeo 	

 	

 	

      	

   vimeo.com/boardingschools
Youtube 	

 	

        	

   youtube.com/user/BoardingSchools
Flickr 	

 	

 	

     	

   flickr.com/photos/30990415@N02/

Site 	

 	

 	

 	

         admissionsquest.com
edSocialMedia	

 	

         edsocialmedia.com

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2010 TABS 
Social Media Institute: Admissions

  • 3. New Rules of PR & Marketing David Meerman Scott I credit David Meerman Scott’s, “New Rules of PR & Marketing” with shifting the way I think about communicating online. The way we reach our constituents is changing from outbound communications to an inbound tract. With that comes a new level of honesty about our brands and our message. All of our online footprints are being created by the people around us- our job is to believe in our products and encourage the conversation.
  • 4. Outbound marketing Photo Credit: Thomas Hawk
  • 5. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketing So what does he mean by outbound marketing
  • 12. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketing
  • 13. “...create content that people actually want to see.” For me it boils down to this... It got me to rethink the way I craft content.
  • 15. “So how does this relate to social media?” Hold onto this question. We’ll get to it soon, but lets step back for a second.
  • 16. What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2] http://en.wikipedia.org/wiki/Social_media So lets take a step back and define social media.
  • 17. A real conversation... These tools allow for a real conversation between publisher & fans/friends.
  • 19. 500 400 300 200 100 0 April 2009 May 2010 *July 2010 Source: Facebook http://www.facebook.com/press/info.php?timeline Facebook saw over 300 million new accounts added in a little over a year.
  • 20. 200.0 160.0 120.0 80.0 40.0 0 April 2009 April 2010 June 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in June.
  • 21. Racing to Tweeting to 2000followers! 1000 fans! Social media participation is growing. Schools are actively pushing to build their networks.
  • 22. Connect with our school! We’ve created our channels and have begun to promote them - perhaps via email; on our sites.
  • 23. All good steps in an effort to boost our networks and connect with a broad range of people who matter to our schools. How many of us feature “follow us; become a fan, connect; etc” twitter & facebook buttons on our sites or in our email signatures?
  • 24. What do you do when you get there? Big question is how do you engage your network as it grows?
  • 25. Create & share compelling content. You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan base that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringing applying families into this stream. This requires that you give fans and families substance- not necessarily formality, but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students are growing and learning- real and substantive. Engage your fans by sharing the school experience.
  • 26. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ How do we do this? I advocate that schools commit to a content library. One that isn’t as concerned about polish, but a library that catalogs a form of content that offers a birds eye view of what it’s like to “experience” your community.
  • 27. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Something that you as an admission office can add to & draw from at key points in the admission process to deepen your connection with prospective families. It can come in a variety of forms- blogs written by students, livestreaming events, student produced shows, videos filmed by kids, or blogs maintained by faculty. Which methods you use most is determined by which media you can produce most consistently with reasonable effort and quantity.
  • 28. Show rather than tell. I like to live by these simple words whenever we create content - show rather than tell.
  • 29. Show rather than tell. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/ If you’re talking about your great art program. Show students drawing by the creek. Highlight their work on a regular basis.
  • 30. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397 If you’re excited about your school’s fall mountain day. Show students climbing to top. Interview them about the challenges of the climb and how the event impacts the school community. Let them connect the dots and their share it with your online communities.
  • 31. Show rather than tell. We all talk about school spirit. Let your students capture it via short videos.
  • 32. “Your fans love nothing more than to see what’s happening & feel connected to your school.” Your fans- students, parents, alums- love nothing more than to see & hear what their kids & their friends are doing.
  • 33. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ It all comes back to building a library. Check out the content when you need it. Add to it throughout the year; keep it current. Use it to show what’s happening on your campus.
  • 34. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494 You don’t have to be a tech guru to produce content (from left to right- edSocialMedia’s Steve Ritchie & Ernest Koe; Hiram Cuevas, St. Christopher's School; Travis Warren, WhippleHill Communications). Point is that I suspect that most everyone sitting in the room use social media in some form or fashion to journal daily life and stay connected with family, friends & organizations.
  • 35. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ It could come in the form of twitter...
  • 36. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ ...or photo sharing sites like flickr...
  • 37. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ or the most obvious of all... facebook...
  • 38. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ When you think about it from an institutional perspective, you likely already have a wealth of content capturing campus experiences. It’s a question of aggregating it and checking out the content from your ‘library’ when you need it.
  • 39. "When we blog, we tend to talk like humans. When we write home page copy, we write like marketing brochures" -Dharmesh Shah, Hubspot
  • 42. Admission Timeline Browsing School Visit for Schools & Follow Up Lets relate your content to the admission timeline to see how we can strengthen your relationships so that when an enrolled student steps on campus they feel like they’re already a connected member of the community. By the way, this is an approximation of course- it may differ in your office - but it works. Lets take the timeline and see how we can apply the tools & content to enhance & support what you’re already doing.
  • 43. Admission Timeline Browsing for Schools This is an approximation of course- it may differ in your office . Lets take the timeline and see how we can apply these new tools to enhance & support what you’re already doing.
  • 44. Admission Timeline Student & Family Profile •New family to boarding school •Talented writer •Soccer goalie (collegiate talent?) •Interests in science with a particular focus on sustainability
  • 45. Admission Timeline •New family to boarding school
  • 46. What do families want when they first come to your site? Proctor does a really nice job of weaving their content with that of their fans.
  • 48. For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and the institutional memory to a certain extent. He knows current student & parents, alums, you name it -they know him and he knows what the school stands for. His job is to capture that in words and pictures 2-3 times a week.
  • 49. His posts capture the attention of prospective families and gives them a way to stay connected to what’s happening at Proctor- he helps them to envision what it’s like to be a Proctor student.
  • 50. Northfield Mount Hermon’s NMHbook - a dedicated section of their site (www.nmhschool.org/nmhbook) that aggregates all of their social content providing an up- to-minute snapshot of what’s happening on campus both from the perspective of their faculty & students.
  • 53. “Brian Rosenberg aka the President of Macalester College” I don’t know if it started out this way, but this is one of the most effective outreach pieces I’ve seen. It was done by the President of Macalester College. Self-deprecating humor, showcased his campus, told you a lot about the school and what the feeling about the campus is like.
  • 54. “I have received several hundred e-mail messages from alumni, parents, current and prospective students, as well as from other college presidents and from folks I simply cannot identify, and from countries including Pakistan, Japan, Spain, Singapore, and China —where one alumnus, from the class of 1950 no less, managed to circumvent the national blockage of YouTube and get the video directly from the college's server. Amazing.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
  • 55. “Yet positive responses to our annual-fund solicitations spiked after the video's appearance, reminding us that reputation, institutional pride, and general good will can have as significant an impact on development efforts as projects that are more deliberately focused on raising dollars—and are far more expensive. With this project, I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
  • 57. Admission Timeline Browsing School Visit for Schools & Follow Up
  • 58. Admission Timeline School Visit & Follow Up
  • 59. Photo credit: Pumbaa80 Interest in Soccer http://commons.wikimedia.org/wiki/File:Soccer_ball.svg
  • 62. Interests in science with a particular focus on sustainability How many schools in this room participate in the Green Cup Challenge? How many share your videos with prospective students & families, especially those who’ve demonstrated an interest this area?
  • 63. Show rather than tell Every example of content that I showed you came from outside of the admission/ communication office. It’s a product of the classes, daily life, athletics and each does an excellent job of showing what it’s like to experience your schools. Perhaps even more so than a highly tailored marketing piece.
  • 64. The Maestro How do I orchestrate this sort of campaign?
  • 65. Jesse Bardo Last year Jesse Bardo was tasked with managing social media in their admission office.
  • 66. NMH started out fast posting basic updates. Sports scores, travel schedules.
  • 67. www.nmhschool.org Jesse understood that a web site is fast in terms of posting information, but that social media offered a faster, more focused opportunity to connect with fans of the school.
  • 68. Social media provides an opportunity to publish instant information to large networks. But Jesse knew that he needed to do more than publish scores and travel schedules to excite their fans. He used these new tools to plug people into the incredible stories popping up on campus each day.
  • 69. Newspaper SID Radio English Dept Math Dept Science Dept He built a network of people on campus. Folks feeding him stories about the goings on on campus.
  • 70. His ‘sources’ loved seeing their stories appear on facebook, twitter, flickr, etc. The excitement fed their desire to provide Jesse with more information.
  • 71. Majority of tweets or facebook updates point to an item of substance. Giving the fan or follower more to consume and additional reasons to connect.
  • 75. *4826 *1641 *As of December 1, 2010 Great numbers supported by compelling, meaningful content. Makes the relationship that much stronger.
  • 76. 30% increase in interviews from 2008-2010 Great numbers supported by compelling, meaningful content. Makes the relationship that much stronger.
  • 77. Exercise: • Lets break into (three?) groups • Consider the organic Through the lens of social media think about the opportunities on your campus that speak to your school’s culture & values. Is there a budding Chuck Will? Are there academic classes or extracurricular programs that already produce terrific content? • Write down 3-4 examples & share Consider how you could build on & translate each into compelling social media outreach. • Lets share the top 5 examples from each group Vote on the opportunities that you think have the makings of the next social media all-star campaign? What make them special? How do you envision rolling out & sustaining each?
  • 78. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Exercise: •Break into three groups •Show rather than tell •Build on something that already works
  • 80. Stay Connected! Peter Baron AdmissionsQuest Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia Vimeo vimeo.com/boardingschools Youtube youtube.com/user/BoardingSchools Flickr flickr.com/photos/30990415@N02/ Site admissionsquest.com edSocialMedia edsocialmedia.com