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It'snotalwaysaboutgettingvisitorstoyoursite,butabout
gettingtherightkindofvisitors.
Keyword Research
Types of Keywords - from SEO
Perspective
There are 3 major types of keyword query‟s that Google pays attention to and those are
Informational, Navigational, andTransactional.
 Types of Informational Keywords:
 Thanksgiving
 Sailing
 Grand Canyon
 Types of Navigational Keywords:
 Ebay
 Walmart photo
 Innovation Simple
 Types ofTransactional Keywords:
 Salomon snowboard boots
 Sony video camera
 Nike basketball shoes
Types of Keywords - from PPC
Perspective
 Example Keyword:“Blue Car”
 Broad Match Keywords: This includes the keyword, related grammatical
forms, synonyms and related words. E.g.: Blue classic car, Vintage car: blue,
Vintage car with blue leather interior, Blue skies, vintage comics and car models
etc.
 Phrase Match Keywords: This includes the whole phrase or near variants of
the whole phrase. In simple words, Google will only return pages that contain
the keyword exactly as you typed it in.
 Exact Match Keywords: The search volume for that specific keyword and
close variants.
Broad Match Keywords
Phrase Match Keywords
Exact Match Keywords – Choose this option in
GoogleAdwords KeywordTool while doing
keyword research for SEO
How to Find Keywords for SEO?
 Brainstorm or Ask yourself..
 Search for the term/phrase in the major engines
 Use keyword research tools like
 GoogleAdwords KeywordTool
 Uber Suggest
 SEM Rush
 GoogleTrends
 Google Suggestions
 Etc.
The Search Demand Curve
Source: SEOMoz
Keyword Difficulty
What are my chances of success?
 Keyword Effectiveness Index (KEI)
 Keyword Opportunity Index (KOI)
Keyword Effectiveness Index
The higher the KEI, the more popular your keywords are, and the less competition they
have.That means that you might have a better chance of getting to the top.
Keyword Opportunity Index (KOI)
 Directly Competing Figure -„allinanchor: keyword example‟
 Monthly Searches
Monthly Searches Figure x Monthly Searches Figure / Directly Competing Figure = KOI
Q&A
ThankYou!!!
AdityaTodawal

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Keyword Research

  • 2. Types of Keywords - from SEO Perspective There are 3 major types of keyword query‟s that Google pays attention to and those are Informational, Navigational, andTransactional.  Types of Informational Keywords:  Thanksgiving  Sailing  Grand Canyon  Types of Navigational Keywords:  Ebay  Walmart photo  Innovation Simple  Types ofTransactional Keywords:  Salomon snowboard boots  Sony video camera  Nike basketball shoes
  • 3. Types of Keywords - from PPC Perspective  Example Keyword:“Blue Car”  Broad Match Keywords: This includes the keyword, related grammatical forms, synonyms and related words. E.g.: Blue classic car, Vintage car: blue, Vintage car with blue leather interior, Blue skies, vintage comics and car models etc.  Phrase Match Keywords: This includes the whole phrase or near variants of the whole phrase. In simple words, Google will only return pages that contain the keyword exactly as you typed it in.  Exact Match Keywords: The search volume for that specific keyword and close variants.
  • 4. Broad Match Keywords Phrase Match Keywords Exact Match Keywords – Choose this option in GoogleAdwords KeywordTool while doing keyword research for SEO
  • 5. How to Find Keywords for SEO?  Brainstorm or Ask yourself..  Search for the term/phrase in the major engines  Use keyword research tools like  GoogleAdwords KeywordTool  Uber Suggest  SEM Rush  GoogleTrends  Google Suggestions  Etc.
  • 6. The Search Demand Curve Source: SEOMoz
  • 7. Keyword Difficulty What are my chances of success?  Keyword Effectiveness Index (KEI)  Keyword Opportunity Index (KOI)
  • 8. Keyword Effectiveness Index The higher the KEI, the more popular your keywords are, and the less competition they have.That means that you might have a better chance of getting to the top.
  • 9. Keyword Opportunity Index (KOI)  Directly Competing Figure -„allinanchor: keyword example‟  Monthly Searches Monthly Searches Figure x Monthly Searches Figure / Directly Competing Figure = KOI