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the empire’s new clothes                                                                   REALIGNING
                                                                                           THE GARMENT DISTRICT
  aditi mukherjee, rené ng, scott irwin, cinthia brake, adam zoltowski, francine seibald   pratt design management, 2011
design   MANUFACTURE
designer   SEWING MACHINE OPERATORS, TEXTILE CUTTERS, MACHINE
           SETTERS, OPERATORS AND TENDERS, PATTERN MAKERS,
           INSPECTORS, TESTERS, SORTERS, SAMPLERS AND WEIGHERS,
           TEXTILE KNITTERS, WEAVERS, DYERS, EMBROIDERERS,
           PLEATERS, PACKERS, FOLDERS, PRESSERS
2000 - 2010
THE APPAREL INDUSTRY
lost 72.2% jobs
•   2000 = 67,200 people
•   2010 = 18,700 people

a loss of 48,500
skilled personnel
http://www.labor.ny.gov/stats/stdemand.asp
WITHOUT THRIVING
BUSINESS ACTIVITY
IN THE DISTRICT, THE CITY
HAS LOST AT LEAST

$30,125,806
IN TAX REVENUE SINCE 1994.
- rebny


15% of all space in the garment
district lies vacant today.
- design trust for public space
aha!
SUSTAINABILITY + SOURCE4STYLE MISSION + INITIATIVES +
EXISTING PARTNERSHIPS + FINANCIAL VIABILITY + ZONING +
PHYSICAL SPACE + MANUFACTURING + DESIGN = OPPORTUNITY
BUSINESSES REQUIRE PEOPLE
PEOPLE MAKE CONNECTIONS
BETTER FACE TO FACE
PEOPLE UNDERSTAND BETTER
WITH EXPERIENCES
EXPERIENCES LEAD
TO STRONGER STORIES
STORIES BUILD
REPUTATION AND LEGACY
PEOPLE • FACE-TO-FACE • EXPERIENCES •
STORIES • REPUTATION • LEGACY
phase ONE
a catalyst for coalitions - SOURCE 530
office space for source4style
space for training
space for conferences
multipurpose spaces for events
trade shows
incubating new talent
curated advertising   projecting the      light installations
                      activities inside
connects designers   acts as a resource for     educates designers
to manufacturers     people who want to learn   on the manufacturing
                     manufacturing skills       process
brings all the actors in   fashion industry          multi-use spaces can be
the value chain together   collaboration hub         used for education,
                           gathers and showcases     conventions and for
                           the innovative capacity   industrial purposes
                           of nyc
attracts the affluent    filters finances back   opportunity to rezone
with disposable income   to the manufacturers    parts of the district,
                                                 such as the street level,
                                                 for high-dollar use
recommendations
for phase ONE
vision to REALITY
public private partnerships

create a source 530
operational board

conduct feasibility study

use zoning creatively
ppp precedence
Government Service
Private Business Venture
which is funded and operated through a
Partnership of Government
and one or more Private Sector Companies.


JFK air train

JFK terminal 4

NYC street furniture with cemusa

governor david paterson has formed a
commission to study PPPs and examine
where they may benefit new york.
EDC • MACY’S • FCBID • SOURCE4STYLE
ppp recommendation for source530
NANETTE LEPORE • MACY’S • UNITE HERE • S4S + ADVISORS
operational board of source530
examine how the tangible space tends to the physical vision.
explore the viability from a financial point of view.
feasibility report
zoning currently protects properties inside the garment district.
zoning does not apply to the property along 7th avenue.
for space530 between 38th st & 39th st, zoning may be waived.
creative zoning
reach out to greater design industry, creating new networks and further
raising awareness
conduct a competition to design the space
phase TWO
use space530 as a catalyst to transform the street (39th street)
act as an area for conferences, workshops, and events around fashion
become a fashion ecosystem


value for the street
bring in fashion tourism
bring in new businesses that will help the street thrive
brand the street making the area a destination


value for the city
recommendations
for phase TWO
vision to REALITY
expand the ppp to include hotels

propose tax incentives to the city

make new usage adherence
recommendations

filter money back to source 530
hotels bring in experience in space management and running events
promote events and conferences
will benefit from fashion tourism
can differentiate itself by associating itself with the garment district and source 530
expand ppp + hotels
tax incentives for manufacturers
need dedicated tax incentives, similar to those that exist for film
e.g. “made in ny” film incentives

tax incentives
the city could selectively rezone certain parts of the street
this would allow for new use of manufacturing space
zoning could also be used to dictate the types of ancillary businesses on the street
e.g.you can open up an independent coffee shop, but not a mcdonald’s
zoning
people
  face-to-face • experiences stories • legacy
sustainability • s4s mission • initiatives • existing partnerships • financial viability
                zoning • physical space • manufacturing • design

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Saving the Garment District

  • 1. the empire’s new clothes REALIGNING THE GARMENT DISTRICT aditi mukherjee, rené ng, scott irwin, cinthia brake, adam zoltowski, francine seibald pratt design management, 2011
  • 2. design MANUFACTURE
  • 3. designer SEWING MACHINE OPERATORS, TEXTILE CUTTERS, MACHINE SETTERS, OPERATORS AND TENDERS, PATTERN MAKERS, INSPECTORS, TESTERS, SORTERS, SAMPLERS AND WEIGHERS, TEXTILE KNITTERS, WEAVERS, DYERS, EMBROIDERERS, PLEATERS, PACKERS, FOLDERS, PRESSERS
  • 4.
  • 5. 2000 - 2010 THE APPAREL INDUSTRY lost 72.2% jobs • 2000 = 67,200 people • 2010 = 18,700 people a loss of 48,500 skilled personnel http://www.labor.ny.gov/stats/stdemand.asp
  • 6. WITHOUT THRIVING BUSINESS ACTIVITY IN THE DISTRICT, THE CITY HAS LOST AT LEAST $30,125,806 IN TAX REVENUE SINCE 1994. - rebny 15% of all space in the garment district lies vacant today. - design trust for public space
  • 7.
  • 9. SUSTAINABILITY + SOURCE4STYLE MISSION + INITIATIVES + EXISTING PARTNERSHIPS + FINANCIAL VIABILITY + ZONING + PHYSICAL SPACE + MANUFACTURING + DESIGN = OPPORTUNITY
  • 15. PEOPLE • FACE-TO-FACE • EXPERIENCES • STORIES • REPUTATION • LEGACY
  • 17. a catalyst for coalitions - SOURCE 530
  • 18.
  • 19. office space for source4style
  • 25.
  • 26. curated advertising projecting the light installations activities inside
  • 27. connects designers acts as a resource for educates designers to manufacturers people who want to learn on the manufacturing manufacturing skills process
  • 28. brings all the actors in fashion industry multi-use spaces can be the value chain together collaboration hub used for education, gathers and showcases conventions and for the innovative capacity industrial purposes of nyc
  • 29. attracts the affluent filters finances back opportunity to rezone with disposable income to the manufacturers parts of the district, such as the street level, for high-dollar use
  • 31. vision to REALITY public private partnerships create a source 530 operational board conduct feasibility study use zoning creatively
  • 32. ppp precedence Government Service Private Business Venture which is funded and operated through a Partnership of Government and one or more Private Sector Companies. JFK air train JFK terminal 4 NYC street furniture with cemusa governor david paterson has formed a commission to study PPPs and examine where they may benefit new york.
  • 33. EDC • MACY’S • FCBID • SOURCE4STYLE ppp recommendation for source530
  • 34. NANETTE LEPORE • MACY’S • UNITE HERE • S4S + ADVISORS operational board of source530
  • 35. examine how the tangible space tends to the physical vision. explore the viability from a financial point of view. feasibility report
  • 36. zoning currently protects properties inside the garment district. zoning does not apply to the property along 7th avenue. for space530 between 38th st & 39th st, zoning may be waived. creative zoning
  • 37. reach out to greater design industry, creating new networks and further raising awareness conduct a competition to design the space
  • 39.
  • 40. use space530 as a catalyst to transform the street (39th street) act as an area for conferences, workshops, and events around fashion become a fashion ecosystem value for the street
  • 41. bring in fashion tourism bring in new businesses that will help the street thrive brand the street making the area a destination value for the city
  • 43. vision to REALITY expand the ppp to include hotels propose tax incentives to the city make new usage adherence recommendations filter money back to source 530
  • 44. hotels bring in experience in space management and running events promote events and conferences will benefit from fashion tourism can differentiate itself by associating itself with the garment district and source 530 expand ppp + hotels
  • 45. tax incentives for manufacturers need dedicated tax incentives, similar to those that exist for film e.g. “made in ny” film incentives tax incentives
  • 46. the city could selectively rezone certain parts of the street this would allow for new use of manufacturing space zoning could also be used to dictate the types of ancillary businesses on the street e.g.you can open up an independent coffee shop, but not a mcdonald’s zoning
  • 47. people face-to-face • experiences stories • legacy sustainability • s4s mission • initiatives • existing partnerships • financial viability zoning • physical space • manufacturing • design