Young lions media competitions 2009

“ In helping others, we shall help ourselves, for whatever good we give out, completes the circle and comes back to us.”

CHALLENGE TARGET “ I love Paul and his mom. She does the best sandwiches and he shares them with me” “ I’ll always be grateful to my buddy Jim, for lending me money whenever I’m out” “ Jenny is the most generous girl in class when taking written exams” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engage schools to raise money for childfren in Africa who die of hunger. Get students involved into supporting the World Food Programme campaign.

[object Object],[object Object],[object Object],[object Object],Generosity lies less in giving much than in giving at the right moment. INSIGHT COMMUNICATION STRATEGY

[object Object],[object Object],How would you define a friend? A friend is someone who offers you a cookie when you crave for one . IDEA MESSAGE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATIVE EXECUTIONS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EFFICIENT USE OF MEDIA

[object Object],[object Object],[object Object],[object Object],CAMPAIGN EVALUATION

Young lions media competitions 2009

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