3. AGENDA
1. Open Innovation (OI)
2. OI & IP
3. Appropriability Advantage
4. Take-Aways

4. 1. OPEN INNOVATION
KEY IDEAS

5. TWO MAIN IDEAS ABOUT OI
1) Not all smart
people work for me
2) My company might
not be the best to
carry on a project

6. 2. OPEN INNOVATION
& INTELLECTUAL PROPERTY

7. So, Henry: tell us…
is IP a concern?
© Courtesy of reportonbusiness.com

8. OI & IP: Why should we care
1. Open ≠ Free
2. Align Business Models
3. Rules of the game throughout an interaction,
alliance, tech transfer

9. 3. BUILDING CONDITIONS FOR
APPROPRIABILITY ADVANTAGE

10. WEST COAST vs. EAST
COAST
APPROPRIABILITY
USER-LED
INNOVATION

11. Conditions for Appropriability
We define appropriability advantage as actors’ ability to outperform competitors
in terms of taking possession of and extracting value from knowledge and
technology for productive activities.
Alberto Di Minin
Dries Faems

12. THREE DIMENSIONS

13. DIMENSION 1. Managing tensions between
Technological Integration and IP Fragmentation
• New product development asks for the
integration of many different technologies from
different domains
• Firms engage in collaborative transactions with
external partners to bring together the necessary
technological assets and skills
• Dense web of overlapping IPRs –
are becoming the norm instead of
an exception
• Different actors use their IPR
for different reasons

14. DIMENSION 2. Increasing Return on IP
Investment
• The application, maintenance and
enforcement of intellectual property also
triggers substantial costs
• The legendary ‘Rembrandts in the attic’,
waiting to be exploited for competitive
advantage (rather than for profit)
• New tricks to extract more value

15. DIMENSION 3. Organizing IP Implementation
• Establishing routines to effectively implement IP-
based strategies
• Bringing together of different business functions
(i.e. technical, legal and managerial) in order to
be on top of IP-related opportunities or to
neutralize potential threats.
• Lack of consolidated guidelines
regarding the positioning of
IP responsibilities within firms’
corporate structure

16. Appropriability Advantage: Open Innovation and Intellectual Property
4. TAKE THESE AWAY

17. © Courtesy Daily Telegraph

19. Appropriability is about
Connecting the Dots
Strategic
Integration
Integration Organizational
of IP assets Integration

20. DO NOT MISS:
CALIFORNIA MANAGEMENT REVIEW
“SPECIAL ISSUE ON IP MANAGEMENT AND PRACTICES”
(SUMMER 2013)
A. Di Minin & D. Faems (Eds.)
Appropriability Advantage: Open Innovation and Intellectual Property
THANK YOU FOR YOUR ATTENTION