Just a little talk I did about my Premium WordPress Themes business model.

2. Adii says “Hi!”
What is Premium WordPress Themes?
★ not available for free / sold for nominal fee
★ additional features (not included in free themes)
★ superior custom coding
★ unique theme back-ends (automated modification of themes)
Target Market?
★mass-market appeal
★ambitious bloggers / seeking more professional & sophisticated solution
★ inability to code it themselves
★ can’t afford a custom WordPress design
Premium WordPress Themes

3. So what am I doing?
★ Theme Marketplace... Premium News
★ URL... http://www.premiumnewstheme.com
★ Launched... 2 November 2007
★ Currently... 4 theme releases
★ Current Collaborating Partners... Mark Forrester & Magnus Jepson
★ Future Collaborations... Elliot Jay Stocks, Carlos Aguaron, Jason Schuller,
Dave McNally & about 4 others...
Premium WordPress Themes

4. So how do the themes look?
Premium WordPress Themes

5. So how do the themes look?
★ Strong grid-layout
★ Magazine / News style theme - content-driven!
★ Multimedia focused (Featured Panel, Videos, Images)
★ Optimized for advertising spaces
★ Minimalistic design - allow easy & extensive modifications by users
Premium WordPress Themes

6. Sales!? Huh!?
Premium WordPress Themes

7. Success, Collaborations & Wisdom of crowds
★ Why collaborate? Time constraints, new skills, different design styles etc.
★ 2 design minds better than one!?
★ Profit-sharing agreements with all collaborative partners
★ Build relationships / entry into new markets as consequence
★ Banking on the wisdom of crowds...
★ All theme concepts are put up for feedback on adii.co.za
★ On average... 50 different people provide input on concepts
★ Result... Improved end-results
Premium WordPress Themes

8. Competitive Advantages & Threats
Why we doing so well? Where’s the competition?
★ Credible reputation within community
★ Affiliates - Generating 5 - 10% of our overall sales
★ Support Forum - established December, 250+ active members helping other users
★ Automated theme delivery system / sales processing
Threats?
★ Piracy
★ GPL License of WordPress - I might have no legal rights...
Premium WordPress Themes

9. Questions!?
Premium WordPress Themes