4. TripAdvisor
*Source: Google Analytics, worldwide data, average monthly views Q4 2014—does not include traffic to daodao.com / TripAdvisor internal data
45 Domains in 28 languages
315Million
over
147,000
destinations
70m
Members
Lider Mundial en el sector Travel
5. 0
50
100
150
200
250
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Crecimiento exponencial – 200 millones de opiniones(millions)
Source: TripAdvisor internal data and Google Analytics, Worldwide data, Feb 2014
125 nuevas
contribuciones por
minuto
8. Más de 4,5 millones de empresas turísticas en
más de 147.000 destinos
500,000+
Lugares de interés
915,000+
Hoteles, B&Bs and
alojamientos
especiales
2,4M
Restaurantes
650,000+
alquileres vacacionales
29,000,000+
fotos de viajeros
10. La gran mayoría de las opiniones son positivas
Source: TripAdvisor. Percentage of all ratings, January 2014
48%
30%
12%
5%
5%
Puntuación media:
4.12
11. Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013.
Los viajeros españoles generalmente
buscan información acerca de…
82%
59%
46%
12. Más del 80% siente que
las opiniones en TripAdvisor le ayudan a
tomar decisiones mejor informadas
y disfrutar de un mejor viaje
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013.
13. de usuarios leen contenidos de TripAdvisor en otras
páginas web todos los meses
500 millones
17. TripAdvisor Data Collection – Example
Unique live interactions that we can now capture in our DMP
Traveler searched
for Paris Hotels
Traveler is looking to Travel in 3 days
(today is 8/25) for 5 days from
Thursday - Tuesday
Traveler is looking for
a 5 star, good value hotel
with a Restaurant near
the city center
Traveler visited hotel page; read
6 reviews and viewed 7 photos
Traveler clicked to book a
recommended hotel
18. Designing Your Campaign
Leveraging our insights and tools to maximize your investment
Behavior #3:
Brand
Behavior #2:
Commerce
Click
Behavior #1:
Destination =
ADVERTISER’S DATA
i.e. Marriott Pushes
Loyalty Card Audience to
TripAdvisor
2nd PARTY DATA
AGGREGATOR’S DATA
i.e. Blue Kai’s
Demographic Segments
(18-25, Female, etc.)
3rd PARTY DATA
1ST PARTY DATA
TRIPADVISOR USER DATA
i.e. Users looking for
a Miami Hotel
19. Robust Data Set Drives Custom Audience
Creation and Intelligent Targeting
1st & 3rd
Party
Data
Calendar
Targeting
Destination Spend LevelsBrand Commerce
Clicks
Trip ThemeTravelers Travel Needs RestaurantAttractions Audience
Demographics
Interest Past
Purchases
In-Market
20. Advertiser Data + TripAdvisor Data =
Improved Targeting, Messaging and ROI
Advertiser’s Users
on TripAdvisor
ADVERTISER
Advertiser
Opportunity
Example Use & Benefit
Exclude Users
From Media Plan
= Increase Efficiency
Change Creative
Users See
= Increased Impact