A report by Salorix makes the claim that the number of tweets can predict box office success.

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Box Office | April 26 – 29, 2013

2. © Salorix  All Rights Reserved  Confidential
Box Office | Twitter Insights
• Social Data can be attributed to Revenues for Movies and
production houses should monetize this moment
• Viewers updates on twitter are also generating more revenues apart from
the marketing of production houses
• Our analysis predicts that “Iron Man 3” would be a box office success
collecting more than $300 million in the opening week
• Among the movies running at the box office “Pain & Gain” is going
strong with high positive sentiment and an average of 18K conversations
every day on Twitter during the weekend
Total Tweets | April 26 - 29| 1,002,430

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Box Office | Twitter Insights
Total Tweets | April 26 - 29| 1,002,430
Movie Tweets (Percentage)
Pain and Gain 70,746 (48%)
Oblivion 46,033 (31%)
42 18,644 (13%)
The Big Wedding 7,230 ( 5%)
The Croods 4,600 ( 3%)
Twitter Chatter has good correlation and is attributed to the box office
collections
Tweet Volumes

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Upcoming Movies | Twitter Insights
Total Tweets | April 26 - 29| 1,002,430
Movie Tweets (Percentage)
Iron Man 3 848,775 (99.22%)
Love is All you Need 4,562 (0.53%)
Kiss of the Damned 1,197 (0.14%)
The Iceman 770 (0.09%)
What Maisie Knew 143 (0.02%)
Iron Man 3 is a clear winner with avalanche of tweets
Tweet Volumes
Based on Twitter chatter Iron Man 3
is expected to cross more than $300
million at the box office

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Iron Man 3| Twitter Insights
241,493
193,440
26-Apr 27-Apr 28-Apr 29-Apr
Tweets• Iron Man 3 released in countries
outside US on 26th April, causing a
spike in tweets.
• Tweeters are looking forward to
experience the move in IMAX
screens
• Subway and Smith Toys UK offered
free tickets for Iron Man 3 on re-
tweeting contest
• Iron Man 3 shadowed all others
movies which are going releasing
this week
• Good number of tweets are related
to trolling iron man and making fun
Total Tweets | April 26 - 29| 1,002,430