Let's Do Digital - Daniel Solomons from Google presents the 'Future of search'

1. The Future of Search
Daniel Solomons
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2. Still organizing the world’s information
“The ultimate search engine would basically understand everything in
the world, and it would always give you the right thing.”
Larry Page
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3. Consumers are hyper-informed
Online sources considered
before making purchase
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90% of European internet users go 12
online to search for products & services
10
7
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4. Over a billion searches are performed everyday
200 million new searches a day
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5. Win moments
that matter
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14. Richer advertiser content
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20. Enable
better
decisions
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24. Three trends that are changing Search
So Lo Mo
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25. Google’s social vision
Social Layer
across all of Google
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26. Auto Trader
48%
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27. 40% Mobile Searches
20% of searches have
have a Local intent
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28. Hourly Distribution of Searches by Platform and UK Television Viewing
(Searches do not reflect absolute traffic volume)
TV
80%
mobile users
access their device
whilst watching TV
TABLET
PHONE
70%
tablet owners use
their device whilst
watching TV
LAPTOP
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Tablet Mobile Desktop Television
% of each platform’s traffic shown hourly for one day.
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Source: BARB - weekdays, January – March 2012

29. Mobile Search requires a slightly different approach
1Click-
to-call
2 Site-
Links
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Click-to-
download
4
Hyper
local
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33. INFORMATION
44%
of UKs population
visits price
comparison sites
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34. SPEED
70%
of the UK will
have 4G coverage
by the end of 2013
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35. ACCESSIBILITY
£83
The average price of
an entry level
smartphone has
fallen to
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37. Thank You
solomons@google.com
http://mobro.co/danielsolomons
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