Let's Do Digital 2012 - Andy Headington of Adido presents his tops tips and advice to achieve better digital marketing results in 2013.

2. http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.html
http://maricopabar.files.wordpress.com
2011/04/mark_twain7.jpg?w=800

3. http://www.vosizneias.com/116411/2012/11/02/milwa
ukee-wi-romney-asks-voters-want-more-of-same-or-
real-change
http://maricopabar.files.wordpress.com
2011/04/mark_twain7.jpg?w=800

4. The only two certainties in life are death &
taxes
… and if you work in digital marketing -
change

5. http://maricopabar.files.wordpress.com/2011/04/mark_t
wain7.jpg?w=800
The only two certainties in life are death &
taxes
… and if you work in digital marketing -
change
“The only two certainties in life are death
and taxes” - 1789

6. Changes to Adido
Changes to the industry
More changes to come

7. Changes to Adido
Changes to the industry
More changes to come
“The only two certainties in life are death
and taxes. And if you work in digital –
change. Lots of it.” - 2012

9. Image - bigmessowires.com

10. bigmessowires.com

13. Vision Capability
Functionality Culture

14. Vision

15. Vision

16. Capability
Board
CEO
Head of Red Head of Blue Head of Black
• Administration • Client Services • Capacity Planning
• Accounting & Finance • Delivery • Client Management
• Human Resources • Marketing • Culture
• Information Technology • Sales • Distribution
• Legal & Compliance • Innovation
• Resource Management • Joint Ventures
• Support • Distribution

17. Functionality

18. Culture
It sets the rules of how we want to be
It brings us together
It sets us apart from every other company
It helps us to deliver better service
It increases the value of the business

21. “First, clients are no longer the primary focus, but
are regarded as muppets and „pains‟. Second,
with the constant fear of being sacked, passed
over, pushed aside, no-one wants to whistle
blow. There is a fear culture developing.
The cultural change required is going to be
enormous.”
http://www.ianfraser.org/the-trouble-with-our-banking-culture/

23. $840m

24. Community
Caring United Supportive Recognition
Understanding
Communi-
Responsible Respect Trust
cation
Passion
Happy Purpose Motivated Innovative

27. Respect
Activity #5
The ‘Biannual
Adido
One-Day Event’
Open Conferences and talks from
all areas of the business
Venue hire for a Massive
day!

28. adido academy
interactive digital workshops
it training
talks & seminars

29. the future

34. http://www.wired.com/gadgetlab/2010/01/galle
ry-the-best-and-worst-fake-apple-tablets/all/

35. http://www.affiliatesummit.com/wil-reynolds/

36. #RCS

37. http://www.tekpersona.ca/realcompanyshit.html

38. http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/

39. David Mihm_Distilled_London_2012.pdf

40. http://www.jokeroo.com/pictures/funny/teamwork-funny-picture.html

41. the future
Mobile SEO
PPC Social
Design Technology

42. http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/
mobile

43. This is happening NOW
.
7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all
UK web traffic

46. http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens

48. 12
10
8
6
4
2
0
iPhone iPod touch Android webOS
Free app downloads Paid app downloads

50. seo
http://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html

51. http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/

53. http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg

54. http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png

55. SEO results
have much
less real
estate

60. http://rcs.seerinteractive.com/money/

62. ppc
http://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/

64. PPC results
have more
real estate

65. Google’s advertising
cost per click is
falling.
This could be attributable
to the overwhelming shift
to mobile devices, which
is also affecting
companies like Facebook
and Zynga.
http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/

67. http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences

68. social
http://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media

69. http://jeremywaite.tumblr.com/image/34117456294

70. 0
200
400
600
800
1000
1200
End of 2004.
End of 2005.
End of 2006.
April 2007.
October 2007.
August 2008.
January 2009.
February 2009.
April 2009.
July 2009.
September 2009.
End of 2009.
Millions of users
February 2010.
http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html
July 2010.
End of 2010.
July 2011.
September 2011.
End of 2011.
March 2012.
June 2012.
September 2012
M

72. http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0
&D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1

78. http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg

80. summary
Be real! Don’t fake it!
Mobile is here now – make sure you don’t get left behind
Data integration and analysis is key to success

81. Questions?
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© Adido 2012